Brand Identity Designer for 2 Interconnected B2B SaaS / Directory Platforms
Budget: £20 – £250 GBP
Project Overview:
I am building two separate but interconnected digital platforms. I need a single talented brand designer to create the logos and brand kits for both. They must look like high-end "Brand Cousins"—aesthetically related (same font family, complementary shapes) but visually and legally distinct.
Brand 1: B2B SaaS / CRM (Exact name revealed upon hire)
What it is: An all-in-one business management software (CRM, invoicing, quoting) built for service professionals, sole traders, and Limited Companies.
Vibe: Premium, secure, tech-forward, and corporate.
Creative Direction: We are leaving the icon and imagery entirely up to you. Our only strict rule is to avoid construction/tradesman clichés (no toolboxes or hammers). It must look like a high-end SaaS company.
Brand 2: Public Directory (Exact name revealed upon hire)
What it is: A universal, public-facing search directory where consumers find, review, and verify businesses across all industries. While initially targeting trades, it is built to host everything from photographers and car dealerships to B2B agencies.
Vibe: Trustworthy, universal, authoritative, and verified (similar to Trustpilot).
Creative Direction: Completely open to your interpretation. However, we want to avoid lazy, literal symbols (like generic stars, thumbs-up, or speech bubbles) and industry-specific imagery (like houses or roofs). We are looking for a unique, proprietary mark that subconsciously communicates universal "trust and verification."
The Master Color Palette:
You must design using this exact hierarchy so the brands remain visually connected:
Midnight Navy (#0B132B): Primary text and grounding color.
Forest Green (#1B7942): The trust/verification signal (Used heavily in Brand 2).
Royal Purple (#6B46C1): The premium SaaS accent (Used sparingly in Brand 1).
Vibrant Orange (#FF6B35): The action color (Used strictly for CTA accents).
Required Deliverables:
Primary Logo (Icon + Text) for both brands.
Icon-only versions & All-white/transparent versions.
A 1-page PDF Brand Guideline outlining the exact font used (Must be a free Google Font like Inter or Plus Jakarta Sans) and color hex codes.
Source vector files (.AI or .SVG) and high-res PNGs.
To Apply:
Please start your proposal with the words "MIDNIGHT NAVY" so I know you read this brief. Please include 2 to 3 links to your past B2B, SaaS, or corporate logo work. Generic copy-paste bids will be ignored.
I am building two separate but interconnected digital platforms. I need a single talented brand designer to create the logos and brand kits for both. They must look like high-end "Brand Cousins"—aesthetically related (same font family, complementary shapes) but visually and legally distinct.
Brand 1: B2B SaaS / CRM (Exact name revealed upon hire)
What it is: An all-in-one business management software (CRM, invoicing, quoting) built for service professionals, sole traders, and Limited Companies.
Vibe: Premium, secure, tech-forward, and corporate.
Creative Direction: We are leaving the icon and imagery entirely up to you. Our only strict rule is to avoid construction/tradesman clichés (no toolboxes or hammers). It must look like a high-end SaaS company.
Brand 2: Public Directory (Exact name revealed upon hire)
What it is: A universal, public-facing search directory where consumers find, review, and verify businesses across all industries. While initially targeting trades, it is built to host everything from photographers and car dealerships to B2B agencies.
Vibe: Trustworthy, universal, authoritative, and verified (similar to Trustpilot).
Creative Direction: Completely open to your interpretation. However, we want to avoid lazy, literal symbols (like generic stars, thumbs-up, or speech bubbles) and industry-specific imagery (like houses or roofs). We are looking for a unique, proprietary mark that subconsciously communicates universal "trust and verification."
The Master Color Palette:
You must design using this exact hierarchy so the brands remain visually connected:
Midnight Navy (#0B132B): Primary text and grounding color.
Forest Green (#1B7942): The trust/verification signal (Used heavily in Brand 2).
Royal Purple (#6B46C1): The premium SaaS accent (Used sparingly in Brand 1).
Vibrant Orange (#FF6B35): The action color (Used strictly for CTA accents).
Required Deliverables:
Primary Logo (Icon + Text) for both brands.
Icon-only versions & All-white/transparent versions.
A 1-page PDF Brand Guideline outlining the exact font used (Must be a free Google Font like Inter or Plus Jakarta Sans) and color hex codes.
Source vector files (.AI or .SVG) and high-res PNGs.
To Apply:
Please start your proposal with the words "MIDNIGHT NAVY" so I know you read this brief. Please include 2 to 3 links to your past B2B, SaaS, or corporate logo work. Generic copy-paste bids will be ignored.