Brand Identity Design for Nevra
Budget: ₹12,500 – ₹37,500 INR
About Nevra
Nevra is a new piercing jewellery brand based in India, launching with collections in both silver and titanium. Our goal is to redefine piercing jewellery for the Indian market by balancing style, safety, and premium quality. Think of Nevra as the bridge between fashion jewellery and medical-grade piercing jewellery — sleek, modern, and globally inspired.
What We Need
We’re looking for a designer (or design studio) to create a complete brand identity system for Nevra, covering everything from logo to packaging. The brand should feel premium yet approachable, minimal yet distinct, and resonate with Gen Z and Millennial audiences who want jewellery that looks great and feels safe to wear daily.
Scope of Work
Logo Suite — Primary logo, secondary logo, brand mark/icon.
Color Palette — Primary & secondary colors, with usage guidelines.
Typography — Heading + body + optional accent fonts.
Brand Elements — Graphic patterns, iconography, visual motifs.
Packaging Design — Jewellery boxes/pouches, mailer packaging, stickers, inserts (care cards, thank-you notes).
Brand Guidelines Document — A PDF guide detailing logo usage, colors, fonts, and visual direction for future consistency.
Design Direction
Keywords: Sleek, safe, modern, premium, minimal, trustworthy.
Inspiration: Mejuri (minimal luxury), Maria Tash (piercing authority), Glossier (clean branding).
Visual Style: Minimal layouts, polished typography, strong photography direction.
Tone of Voice: Confident but warm, modern but not clinical.
Deliverables
Final logo files (AI, PNG, JPG, SVG)
Color codes and font files/licenses
Packaging mockups (print-ready)
Brand guidelines PDF
Target Audience
Urban Gen Z and Millennial consumers (18–35), fashion-conscious, experimental with piercings, value aesthetics and comfort, primarily in Tier-1 Indian cities with an eye on global standards.
Nevra is a new piercing jewellery brand based in India, launching with collections in both silver and titanium. Our goal is to redefine piercing jewellery for the Indian market by balancing style, safety, and premium quality. Think of Nevra as the bridge between fashion jewellery and medical-grade piercing jewellery — sleek, modern, and globally inspired.
What We Need
We’re looking for a designer (or design studio) to create a complete brand identity system for Nevra, covering everything from logo to packaging. The brand should feel premium yet approachable, minimal yet distinct, and resonate with Gen Z and Millennial audiences who want jewellery that looks great and feels safe to wear daily.
Scope of Work
Logo Suite — Primary logo, secondary logo, brand mark/icon.
Color Palette — Primary & secondary colors, with usage guidelines.
Typography — Heading + body + optional accent fonts.
Brand Elements — Graphic patterns, iconography, visual motifs.
Packaging Design — Jewellery boxes/pouches, mailer packaging, stickers, inserts (care cards, thank-you notes).
Brand Guidelines Document — A PDF guide detailing logo usage, colors, fonts, and visual direction for future consistency.
Design Direction
Keywords: Sleek, safe, modern, premium, minimal, trustworthy.
Inspiration: Mejuri (minimal luxury), Maria Tash (piercing authority), Glossier (clean branding).
Visual Style: Minimal layouts, polished typography, strong photography direction.
Tone of Voice: Confident but warm, modern but not clinical.
Deliverables
Final logo files (AI, PNG, JPG, SVG)
Color codes and font files/licenses
Packaging mockups (print-ready)
Brand guidelines PDF
Target Audience
Urban Gen Z and Millennial consumers (18–35), fashion-conscious, experimental with piercings, value aesthetics and comfort, primarily in Tier-1 Indian cities with an eye on global standards.
Related categories:
Graphic Design
Logo Design
Branding
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Corporate Identity
Packaging Design
Visual Design