Brand Identity Design for B2B Fashion Brand

We are building a new B2B-focused brand supplying jewellery, handbags, fashion accessories, and beauty-related products to resellers and retailers.

The brand will primarily operate online and is being built as a modern wholesale platform. We are looking for a Brand Identity Designer to create a complete visual identity system from scratch.

This is NOT a logo-only project.

At this stage, we do not have a defined color palette, typography system, or visual direction. We are looking for a designer who can guide the process strategically and explain the reasoning behind their recommendations.

Scope of Work

- Brand discovery and research
- Creative direction
- Logo system (primary, secondary, icon/mark)
- Color palette development
- Typography system
- Visual identity elements
- Social media style guide
- Photography style guide
- Brand guidelines document

Required Experience

Please apply only if you meet BOTH requirements:

1. You have created complete brand identity systems, not just logos.

2. You have experience working with fashion, jewellery, beauty, accessories, e-commerce, wholesale, or similar consumer brands.

Application Requirements

Please include:

1. Portfolio

2. Two relevant branding projects you personally worked on.

For each project, provide:

- Industry
- Your role
- Deliverables provided
- Case study, website, or proof of work

3. Explain your branding process when starting with a brand that has no established colors, fonts, or visual direction.

Specifically answer:

- What information do you gather before designing?
- How do you determine color palettes?
- How do you select typography?
- How many concepts do you typically present?

4. Fixed-price quote

5. Estimated timeline

Deliverables Expected

- Complete logo suite
- Color specifications
- Typography recommendations
- Social media style guide
- Photography style guide
- Brand guidelines PDF
- Editable source files

Applications that primarily showcase logo design work without complete branding projects will not be considered.

Budget: ₹20,000 ( negotiable)

Shortlisted candidates will receive additional project details.