Brand Identity

1️⃣ Brand Strategy

Brand story, positioning, vision, mission, values

Target audience & personality definition (luxury smart home)

2️⃣ Visual Identity System

Logo (Arabic + English)

Horizontal + Vertical

Icon isolated

Monochrome versions

Color palette (HEX/RGB/CMYK)

Typography (Arabic + English)

Patterns / Graphic elements

Iconography style

Photography style guide

3️⃣ Brand Guidelines Document (PDF)

Logo usage instructions

Color proportions

Typography rules

Tone of voice (EN + AR)

Clear do/don’t grid

Application examples

4️⃣ Corporate & Sales Materials

Business card (bilingual)
Letterhead
Envelope
Email signature
Company profile (~12–20 pages)
PowerPoint template
Employee ID card
Uniform concept
Outdoor signage mockups
5️⃣ Digital & Marketing Materials

Website UI landing mockup
Social media templates (10–15 posts + highlights)
Device mockups (Home assistant apps + devices)
6️⃣ Packaging Design
Packaging Type Notes
Premium gift bag Different sizes (S / M / L)
Product boxes For smart home devices & sensors
Thank you card / warranty card inside box Bilingual
Label/sticker design For small electronic items

Ask for print-ready files with die-cuts.

7️⃣ Final Delivery Requirements

Formats: AI, EPS, PDF, SVG, PNG, JPG

Fonts included or licensed

Organized folder structure

Full ownership and copyrights transferred to ALTECH