Brand Direction Concept (Logo & Label)

Job ID: 40107831

Budget: $8 – $15 USD

Company: North Idaho Tallow Co.
Website: idahotallow.com

Contest Goal
This contest is to identify the right creative direction and designer for North Idaho Tallow Co., a premium, American-made tallow skincare brand. The winning designer will be strongly considered for a larger paid project covering full brand identity, packaging, and product catalog.

Brand Vibe
Heritage / Americana
Timeless, classic, understated
Masculine-leaning but clearly unisex
Clean, confident, “quiet luxury”
Old-world craftsmanship feel
Primary inspiration: buckmason.com

Target Audience
Everyday men and women who appreciate simple, well-made, classic products, as well as influencers and content creators who gravitate toward timeless, understated brands. The branding should feel natural in a regular home just as much as in a curated social feed, boutique shop, or hotel setting.

What to Submit
A logo concept
A primary product label concept (soap or balm)
Include a brief explanation of your design direction and thinking.

Important Notes
This is about direction and taste, not a finished brand system
Fast turnaround is preferred

Budget for the follow-on project will be discussed with the winning designer and based on scope and quality (no obligation on either side). The follow-on project is intended to be realistic, scalable, and aligned with a small but growing premium brand.