Brand Creation & Social Media Management

My venture needs a cohesive brand identity and a sustained presence that pushes brand awareness across Facebook, Instagram and Twitter. I already have basic ideas, but I’m looking for a systematic approach that ties everything together—from visual style to daily engagement—so the audience immediately recognizes and trusts the name.

Scope of work
• Craft the core brand book (logo refinements, colour palette, typography and voice guidelines) and supply source files.
• Set up or polish each social channel, ensuring consistent bios, banners and highlight covers.
• Plan and schedule a rolling four-week content calendar focused on awareness: a balanced mix of blog-style captions, short-form videos and eye-catching infographics.
• Produce the actual assets (HD video snippets, optimised images, copy) ready for direct upload, respecting current best-practice dimensions and algorithms.
• Monitor engagement, respond to comments in the approved tone of voice and supply weekly performance snapshots with actionable insights.

Acceptance criteria
1. Brand book delivered in PDF plus editable formats.
2. Minimum twelve pieces of original content per platform each month: four blog-post style updates, four short videos, four static or animated infographics.
3. All posts scheduled in a recognised tool such as Hootsuite, Later or Meta Business Suite and preview links shared for sign-off.
4. Weekly analytics report highlighting reach, engagement rate and top-performing content.

Preferred tools: Adobe Creative Cloud, Canva, Final Cut Pro / Premiere Pro and any mainstream social scheduler. Open to your workflow if it delivers the same quality.

Please factor in two revision rounds on the initial brand book and the first month’s content batch so we can dial in the look and feel before scaling output.