Brand Creation & E-Commerce Launch for Fashion Brand

Overview:

Our oversized hoodie brand is preparing for launch and we are seeking a creative and skilled freelancer (or agency) to help bring the brand to life. We already have some ideas and visuals in place, but we need a professional who can translate these into a cohesive brand identity and all the collateral required for our e-commerce and social media launch.

This role will involve building the visual identity, refining the look and feel of our Shopify store, and creating launch-ready assets across multiple platforms.

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Scope of Work
1. Brand Identity & Collateral
• Develop a full brand identity (logo refinement if needed, typography, colour palette, brand guidelines).
• Design digital collateral for launch (banners, social media templates, promotional graphics, email headers, product mockups).
• Ensure consistent branding across all touchpoints (website, social channels, marketing materials).
2. E-Commerce Setup (Shopify)
• Customise a purchased Shopify theme to reflect Snugbunch’s brand identity.
• Upload and configure a small product range (images, descriptions, pricing, categories).
• Optimise product presentation for customer experience and conversion.
• Set up essential Shopify integrations (payment gateway, shipping, SEO basics).
3. Social Media Launch Package
• Create launch-ready social media assets (profile/cover images, post templates, story highlights, campaign visuals).
• Develop a short content pack to kick-start social channels (3–5 posts, 3–5 stories, etc.).
• Guidance on maintaining a cohesive look going forward.

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Deliverables
• Complete brand identity package & guidelines.
• Shopify store fully set up and branded.
• Product range uploaded and ready for sale.
• Social media assets and launch pack.

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Requirements
• Proven experience in branding, e-commerce, and Shopify theme customisation.
• Strong portfolio showcasing brand creation and Shopify projects.
• Ability to translate initial ideas/visuals into polished, professional outcomes.
• Clear communication and ability to work collaboratively on creative direction.

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Project Timeline
• Expected completion: 4–6 weeks (flexible, open to discussion).

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Budget
Please provide a project proposal with a cost estimate (fixed price preferred, but open to discussion).

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How to Apply
Submit your proposal with:
• A short introduction about yourself/your agency.
• Relevant experience and examples of past work.
• A brief outline of how you would approach this project.
• Estimated cost and timeline.