Brand Clarity for Sunnah & Smiles
Budget: $30 – $250 USD
NexusPointAgency is looking for a detail‑oriented freelancer to support a Brand Clarity Intensive for Sunnah & Smiles Co, a children’s Islamic brand built around books, characters, and community‑focused storytelling.
This role is strategy‑aligned support — not full strategy, not design, and not final copywriting. You’ll help prepare the foundational research and organization that feeds into the strategic process.
Work is structured, clear, and ideal for someone who enjoys clean execution, organized workflows, and behind‑the‑scenes contribution.
Responsibilities
1. Strategic Research & Brand Understanding
Review Sunnah & Smiles’ digital presence to understand their audience, themes, and communication style
Identify clarity gaps, inconsistencies, and messaging opportunities
Highlight patterns in tone, visuals, and storytelling
Prepare strategy‑ready notes for the agency lead
2. Asset Collection & Organization
Gather all public brand assets (Instagram, product listings, visuals, bios, events)
Organize everything into a clean Google Drive structure
Label files clearly and consistently
Ensure all materials are complete and easy to navigate
3. Social Presence Review (Observation Only)
Review the brand’s Instagram bio and most recent 9–12 posts
Note clarity issues, missing CTAs, repeated themes, and tone inconsistencies
Provide objective observations — no rewriting or editing
4. Website Preparation Support
Draft an internal homepage outline (audience, offer, purpose)
Suggest a simple page list for a future website refresh
Prepare notes that support the strategy phase
No design, development, or final copywriting
5. Internal Summary for Strategy
Compile a clean summary of strengths, gaps, and opportunities
Highlight areas needing simplification or clarification
Deliver a structured document that supports the Brand Clarity Intensive
This role is strategy‑aligned support — not full strategy, not design, and not final copywriting. You’ll help prepare the foundational research and organization that feeds into the strategic process.
Work is structured, clear, and ideal for someone who enjoys clean execution, organized workflows, and behind‑the‑scenes contribution.
Responsibilities
1. Strategic Research & Brand Understanding
Review Sunnah & Smiles’ digital presence to understand their audience, themes, and communication style
Identify clarity gaps, inconsistencies, and messaging opportunities
Highlight patterns in tone, visuals, and storytelling
Prepare strategy‑ready notes for the agency lead
2. Asset Collection & Organization
Gather all public brand assets (Instagram, product listings, visuals, bios, events)
Organize everything into a clean Google Drive structure
Label files clearly and consistently
Ensure all materials are complete and easy to navigate
3. Social Presence Review (Observation Only)
Review the brand’s Instagram bio and most recent 9–12 posts
Note clarity issues, missing CTAs, repeated themes, and tone inconsistencies
Provide objective observations — no rewriting or editing
4. Website Preparation Support
Draft an internal homepage outline (audience, offer, purpose)
Suggest a simple page list for a future website refresh
Prepare notes that support the strategy phase
No design, development, or final copywriting
5. Internal Summary for Strategy
Compile a clean summary of strengths, gaps, and opportunities
Highlight areas needing simplification or clarification
Deliver a structured document that supports the Brand Clarity Intensive