Brand Awareness Campaign Strategy
Budget: $250 – $750 USD
I’m putting together a fresh, full-funnel campaign whose single purpose is to boost brand awareness. The message has to resonate with everyone from first-year college students through working professionals all the way to retirees, so the voice and visuals will need to flex for very different life stages without losing coherence.
Social media and content marketing will be our two main battlegrounds. On the social side, I’m thinking Instagram, Facebook, TikTok, LinkedIn—whichever mix you recommend once we review the data. For content, I want a calendar of blog posts, short-form articles, infographics, and bite-sized video scripts that can be repurposed across channels.
Deliverables I need from you:
• A clear campaign roadmap that ties each platform to specific awareness KPIs
• Audience personas with messaging angles for youth, adults, and seniors
• A 30-day content calendar (post titles, formats, and distribution plan)
• Creative guidelines and three sample assets to set the visual tone
• A simple tracking framework so I can monitor reach and engagement in real time
If you have a track record of building memorable, multi-age social and content campaigns, let’s talk through your initial approach and timeline.
Social media and content marketing will be our two main battlegrounds. On the social side, I’m thinking Instagram, Facebook, TikTok, LinkedIn—whichever mix you recommend once we review the data. For content, I want a calendar of blog posts, short-form articles, infographics, and bite-sized video scripts that can be repurposed across channels.
Deliverables I need from you:
• A clear campaign roadmap that ties each platform to specific awareness KPIs
• Audience personas with messaging angles for youth, adults, and seniors
• A 30-day content calendar (post titles, formats, and distribution plan)
• Creative guidelines and three sample assets to set the visual tone
• A simple tracking framework so I can monitor reach and engagement in real time
If you have a track record of building memorable, multi-age social and content campaigns, let’s talk through your initial approach and timeline.