Boux Active Sub-Brand Identity Creation

Project Title:
Mini Sub‑Brand Identity for “Boux Active” (Logo Suite + Brand Board + Mockups)

Project Overview:
I need a small, polished brand identity package for a mini sub‑brand called Boux Active, which is an activewear/wellness extension of Boux Avenue.
The style should be soft, feminine, minimal, and similar to Bo+Tee’s branding, while still feeling connected to Boux Avenue. This is for a university fashion branding project, so I need clean, believable CAD‑style visuals.

1. Logo Suite
* Primary logo: BOUX ACTIVE
* Secondary stacked version
* Circular badge logo
* Monogram (BA)
* One‑colour versions (black, pink, cream)
* Two‑colour version (black + pink)
2. Typography Pairing
* Serif for “BOUX” (similar to Boux Avenue)
* Sporty italic sans or soft script for “ACTIVE” (Bo+Tee vibe)
* Clean sans serif for body text
* Provide font names + hierarchy
3. Colour Palette Board
Using my chosen colours:
* Blush pink
* Dusty rose
* Taupe
* Cream
* Charcoal
* Include hex codes + usage ratios.
4. 3–4 Product Mockups
* Leggings
* Sports bra
* Tote bag or water bottle
* Poster mockup
* All using the Boux Active logo + colour palette.
5. One‑Page Brand Board
A brand board including:
* Logo suite
* Colour palette
* Typography
* Mockups
* Brand vibe
* Clean, minimal layout

Style Direction
* Soft pink editorial aesthetic
* Feminine, minimal, clean
* Similar to Bo+Tee and Alo Yoga
* Neutral backgrounds
* Simple, premium layouts
* Calm wellness tone

File Requirements
* PNG + JPG exports
* High‑resolution
* Transparent background logos
* Mockups in JPG
* Brand board as JPG or PNG

Budget
£30–£80 depending on experience.

Further questions can be discussed.