Bandra WineOut Festival Marketing & Design
Budget: ₹150,000 – ₹250,000 INR
Lookking for an event marketing professional for to handle the marketing & design for the Bandra WineOut Festival (21–22 Nov 2025).
Event Marketing & Design Brief
Bandra WineOut Festival 2025
1. Event Overview
Event Name: Bandra WineOut Festival
Dates: 21–22 November 2025
Venue: DPRC Lawns, Bandra, Mumbai
Format: Two-day wine, food, and music festival
Scale: ~4,000 attendees expected
Focus Areas: Indian and international wines, gourmet food, live music, grape stomping, masterclasses, and lifestyle experiences.
2. Objectives
Sell 4,000 tickets through a strong social media-driven campaign.
Attract a younger audience, professionals, and expats in Mumbai.
Strengthen WineOut’s positioning as Mumbai’s coolest wine & lifestyle festival.
Enhance the festival’s visual identity through design and creative elements on-site.
3. Target Audience
Age group: Primarily 21–40 years
Profiles: Young working professionals, expats, wine & food enthusiasts, lifestyle seekers, live music fans.
Location focus: Bandra, South Mumbai, Andheri, Powai, BKC.
4. Ticketing
Likely partner: Paytm Insider
Multiple ticket categories: Single day, weekend pass, group bookings, VIP access.
5. Scope of Work
A. Marketing & Promotion
Develop and execute a comprehensive social media strategy (Instagram, Facebook, YouTube Shorts, Twitter/X, LinkedIn).
Content calendar creation (pre-event teasers, lineup announcements, countdowns, festival highlights).
Production of short-form videos/reels, behind-the-scenes content, and interactive formats (polls, quizzes, contests).
Paid ad management (awareness + conversion campaigns).
Influencer outreach & management (Mumbai-based micro & mid-tier influencers).
PR outreach for coverage in Mid-Day, HT Brunch, Conde Nast Traveller India, and local lifestyle media.
Emailer campaigns + WhatsApp promotions.
B. Creative & Design
Event identity enhancements (color palette, festival branding elements).
Design of collaterals: posters, flyers, social media creatives, digital ads, emailers.
On-ground design elements: stage backdrops, banners, signage, booth branding, photo walls, décor enhancements.
Festival map, schedule board, and other guest-facing materials.
C. Execution & Support
On-ground social media coverage during the festival (live updates, Insta stories, reels).
Photographer/videographer coordination for event content capture.
Daily highlights edit for sharing during/after the festival.
Post-event after-movie & photo gallery.
6. Deliverables
Content calendar (Sept–Nov).
Social media posts/reels (at least 40–50 creatives + 15–20 reels).
Paid ad setup, tracking, and weekly performance reports.
Influencer collaborations (10–20 profiles).
PR placements in at least 3–4 publications.
On-ground branding designs (stage, signage, wayfinding, photo booth, counters).
Festival highlight video + photography deliverables.
7. Engagement Model
Looking for a one-stop partner (freelancer or small agency).
Must handle marketing + design end-to-end.
Should have proven experience in event marketing / lifestyle festivals.
8. Proposal Requirements
Interested partners should submit:
Company/freelancer profile.
Past work samples (preferably events/festivals/entertainment brands).
Proposed strategy outline for Bandra WineOut.
Estimated fees (breakdown by services if possible).
Team structure (who will handle strategy, design, execution).
Event Marketing & Design Brief
Bandra WineOut Festival 2025
1. Event Overview
Event Name: Bandra WineOut Festival
Dates: 21–22 November 2025
Venue: DPRC Lawns, Bandra, Mumbai
Format: Two-day wine, food, and music festival
Scale: ~4,000 attendees expected
Focus Areas: Indian and international wines, gourmet food, live music, grape stomping, masterclasses, and lifestyle experiences.
2. Objectives
Sell 4,000 tickets through a strong social media-driven campaign.
Attract a younger audience, professionals, and expats in Mumbai.
Strengthen WineOut’s positioning as Mumbai’s coolest wine & lifestyle festival.
Enhance the festival’s visual identity through design and creative elements on-site.
3. Target Audience
Age group: Primarily 21–40 years
Profiles: Young working professionals, expats, wine & food enthusiasts, lifestyle seekers, live music fans.
Location focus: Bandra, South Mumbai, Andheri, Powai, BKC.
4. Ticketing
Likely partner: Paytm Insider
Multiple ticket categories: Single day, weekend pass, group bookings, VIP access.
5. Scope of Work
A. Marketing & Promotion
Develop and execute a comprehensive social media strategy (Instagram, Facebook, YouTube Shorts, Twitter/X, LinkedIn).
Content calendar creation (pre-event teasers, lineup announcements, countdowns, festival highlights).
Production of short-form videos/reels, behind-the-scenes content, and interactive formats (polls, quizzes, contests).
Paid ad management (awareness + conversion campaigns).
Influencer outreach & management (Mumbai-based micro & mid-tier influencers).
PR outreach for coverage in Mid-Day, HT Brunch, Conde Nast Traveller India, and local lifestyle media.
Emailer campaigns + WhatsApp promotions.
B. Creative & Design
Event identity enhancements (color palette, festival branding elements).
Design of collaterals: posters, flyers, social media creatives, digital ads, emailers.
On-ground design elements: stage backdrops, banners, signage, booth branding, photo walls, décor enhancements.
Festival map, schedule board, and other guest-facing materials.
C. Execution & Support
On-ground social media coverage during the festival (live updates, Insta stories, reels).
Photographer/videographer coordination for event content capture.
Daily highlights edit for sharing during/after the festival.
Post-event after-movie & photo gallery.
6. Deliverables
Content calendar (Sept–Nov).
Social media posts/reels (at least 40–50 creatives + 15–20 reels).
Paid ad setup, tracking, and weekly performance reports.
Influencer collaborations (10–20 profiles).
PR placements in at least 3–4 publications.
On-ground branding designs (stage, signage, wayfinding, photo booth, counters).
Festival highlight video + photography deliverables.
7. Engagement Model
Looking for a one-stop partner (freelancer or small agency).
Must handle marketing + design end-to-end.
Should have proven experience in event marketing / lifestyle festivals.
8. Proposal Requirements
Interested partners should submit:
Company/freelancer profile.
Past work samples (preferably events/festivals/entertainment brands).
Proposed strategy outline for Bandra WineOut.
Estimated fees (breakdown by services if possible).
Team structure (who will handle strategy, design, execution).