Authority-Building Brand Storytelling
Budget: ₹1,500 – ₹12,500 INR
Brand Advisor & Storytelling Strategist
We are seeking an experienced Brand Advisor to help define and strengthen the positioning of our brands and product portfolio. While visual assets are already underway, we need a strategic partner who can translate our business vision, values, and product strengths into a cohesive brand narrative that builds authority, trust, and long-term market differentiation.
The ideal candidate should be able to develop not only compelling messaging but also a strategic framework that guides how our brands communicate across all customer touchpoints—from product packaging and brochures to digital campaigns, email marketing, and future content initiatives.
Scope of Work
Brand Strategy
Review our existing brands, products, and market positioning
Define core brand purpose, vision, mission, and differentiators
Identify target customer segments and key value drivers
Recommend positioning strategies to strengthen market presence
Messaging & Storytelling
Develop a master brand story and messaging framework
Create brand pillars and key proof points
Define value propositions by audience segment
Establish a consistent narrative that reinforces expertise and credibility
Brand Voice & Communication
Create a tone-of-voice guide
Develop taglines, key messages, and elevator pitches
Ensure messaging can be consistently adapted across channels
Initial Marketing Assets
Flyer/brochure copy framework
Three social media post templates
Two-part email nurture sequence
Messaging guidelines for future content creation
Deliverables
Brand positioning document
Core brand story and messaging framework
Tone-of-voice guide
Marketing copy templates
Strategic recommendations for future brand growth and channel expansion
Success Criteria
Clear and differentiated brand positioning
Consistent messaging across all communication channels
Authoritative yet approachable brand voice
Practical framework that can scale across existing and future products
All deliverables provided in editable Word or Google Docs format
Ideal Experience
Brand strategy and positioning
Consumer products, pet care, aquatics, animal health, nutraceuticals, or related sectors
Multi-brand portfolio management
Content and storytelling strategy
Go-to-market and launch communications
We are seeking an experienced Brand Advisor to help define and strengthen the positioning of our brands and product portfolio. While visual assets are already underway, we need a strategic partner who can translate our business vision, values, and product strengths into a cohesive brand narrative that builds authority, trust, and long-term market differentiation.
The ideal candidate should be able to develop not only compelling messaging but also a strategic framework that guides how our brands communicate across all customer touchpoints—from product packaging and brochures to digital campaigns, email marketing, and future content initiatives.
Scope of Work
Brand Strategy
Review our existing brands, products, and market positioning
Define core brand purpose, vision, mission, and differentiators
Identify target customer segments and key value drivers
Recommend positioning strategies to strengthen market presence
Messaging & Storytelling
Develop a master brand story and messaging framework
Create brand pillars and key proof points
Define value propositions by audience segment
Establish a consistent narrative that reinforces expertise and credibility
Brand Voice & Communication
Create a tone-of-voice guide
Develop taglines, key messages, and elevator pitches
Ensure messaging can be consistently adapted across channels
Initial Marketing Assets
Flyer/brochure copy framework
Three social media post templates
Two-part email nurture sequence
Messaging guidelines for future content creation
Deliverables
Brand positioning document
Core brand story and messaging framework
Tone-of-voice guide
Marketing copy templates
Strategic recommendations for future brand growth and channel expansion
Success Criteria
Clear and differentiated brand positioning
Consistent messaging across all communication channels
Authoritative yet approachable brand voice
Practical framework that can scale across existing and future products
All deliverables provided in editable Word or Google Docs format
Ideal Experience
Brand strategy and positioning
Consumer products, pet care, aquatics, animal health, nutraceuticals, or related sectors
Multi-brand portfolio management
Content and storytelling strategy
Go-to-market and launch communications