Australian Brand Storytelling Launch
Budget: ₹1,500 – ₹12,500 INR
I’m building a new Australian e-commerce clothing label and I need to turn a blank page into a living, breathing online identity—fast. Everything must centre on one idea: ambition and creativity. That theme should shape the voice, visuals, and cadence of every post.
TikTok will be our spearhead channel, supported by Instagram and, if it makes sense, Pinterest. I already have product samples, a loose mood board, and target-audience notes; what’s missing is the strategic glue that pulls them together and a campaign that proves we can convert attention into sales.
Here’s what I expect to receive:
• Brand story & tone guide—concise, repeatable language that embodies ambition and creativity
• Three-week social content calendar focused on TikTok, with cross-posting notes for Instagram
• Asset plan listing required shoots, edits, captions, hooks, and CTAs
• End-to-end launch campaign: brief, creative concepts, posting schedule, and simple performance dashboard (reach, engagement, click-through, sales)
• Clear recommendations for rapid iteration after week one based on the data we gather
I need the first draft of the story and calendar within a few days, the full campaign live ASAP, and actionable insights by the end of the run. Use whatever tools you’re comfortable with—whether that’s Later, Hootsuite, native TikTok analytics, or Google Data Studio—as long as I can easily follow the numbers.
If you’ve guided small fashion or lifestyle brands from zero presence to a cohesive feed and a measurable launch, your expertise will be invaluable. Send over a snapshot of similar work, and let’s bring this brand to life.
TikTok will be our spearhead channel, supported by Instagram and, if it makes sense, Pinterest. I already have product samples, a loose mood board, and target-audience notes; what’s missing is the strategic glue that pulls them together and a campaign that proves we can convert attention into sales.
Here’s what I expect to receive:
• Brand story & tone guide—concise, repeatable language that embodies ambition and creativity
• Three-week social content calendar focused on TikTok, with cross-posting notes for Instagram
• Asset plan listing required shoots, edits, captions, hooks, and CTAs
• End-to-end launch campaign: brief, creative concepts, posting schedule, and simple performance dashboard (reach, engagement, click-through, sales)
• Clear recommendations for rapid iteration after week one based on the data we gather
I need the first draft of the story and calendar within a few days, the full campaign live ASAP, and actionable insights by the end of the run. Use whatever tools you’re comfortable with—whether that’s Later, Hootsuite, native TikTok analytics, or Google Data Studio—as long as I can easily follow the numbers.
If you’ve guided small fashion or lifestyle brands from zero presence to a cohesive feed and a measurable launch, your expertise will be invaluable. Send over a snapshot of similar work, and let’s bring this brand to life.