Assisted Living Brand Design

I run a disability–focused assisted-living company that specialises in daily care assistance, with meal preparation sitting at the heart of what we do for our residents. I now need a warm, trustworthy visual identity that instantly communicates this focus to families, referrers and funding bodies.

Here’s what I’m after:

• Logo suite (primary, monochrome, icon-only) supplied as scalable vectors
• A concise style guide covering colours, typography and basic usage rules
• Two ready-to-use items that show the look in action—a business-card layout and a one-page menu template

The tone has to feel caring and professional rather than clinical; think soft, accessible colour choices and clean typography that meets basic accessibility guidelines. Final artwork should be provided in AI, EPS and layered PNG formats, with the style guide delivered as an editable PDF.

If you can translate our meal-centred care philosophy into an approachable brand identity, I’d love to see your portfolio and hear how you’d tackle this.