Artist Series Branding Book : EXHIBITION
Budget: $30 – $250 CAD
Develop a cohesive & professional branding book to be used by the
subsequent galleries for your Artist's exhibition. To maintain consistency in branding, it is
necessary to not only show examples of the promotional material, but to clearly explain the
reasoning behind the concept and all design decisions.
Content >
Written: Biography of the artist, description of the concept, description of layout and design
decisions . Additional captions to describe visual samples.
Visual: Title design with all specifications. Samples of all promotional materials. In-situ image
for poster and flyer (poster on wall or transit shelter, flyer in hand). Sample showing grid for
poster and flyer. Background imagery for the book that is suggestive of your concept, without
using the artist's work, or the imagery from the poster; can be abstract shapes or photos.
Additional Design Samples: 1. Stationery, 2. Three promotional merchandise items (such
as t-shirt, buttons, tote bags, etc.)
Also include: Cover pages: OFC, IFC, IBC (credits page), OBC.
Also include: Interactive Table of Contents.
Plus Table of Contents
Process
Time Management-Planning your working time is critical to the successful completion of
any job, and you have many other jobs to complete (not to mention eating and sleeping).
Read through the process and deliverables and create a Workback Schedule for this project.
Research > Exploration of the grid and structural systems for multipage documents will be a
major component of this project. Spend some time researching contemporary brand book
design. How is space used? How does the design guide the viewer from front through to
back cover? How is consistency of design created? What are different options for
"sectioning" a book?
Concept > You have developed a concept for a body of work promoting an exhibit for an
artist/designer – the branding book should look and feel as a logical extension of your work
produced in Project 1 and 2. If you were to theme the process book and your working
methodology, how might you articulate that through words, images,& layout
Design-First, look at your collection of content. How can you divide this information into
sections for easier reference? How will you guide your reader through the design work. What
is a logical, imaginative, and effective manner to present this branding?
Suggested sections: Stationery, Print Promotion, Social Media Promotion, Mobile Promotion
Onsite Promotion, Merchandising Promotion
On a more micro perspective, how will your grid system be determined? What grid will best
fit your format? Be sure to create a strong "flow line" throughout the book to create order and
maintain a professional look.
Format > page size 14" x 11", facing pages, full color, for print
Artist’s biography and significance:
Find this online or write your own. You must cite the author if it is not your
work. Minimum 400 words.
Photo of the artist is optional. If used you must cite the photographer/source.
A few visual samples of their work.
Concept:
Describe the concept behind the exhibition branding (attribute words).
Explain how this relates to the artist’s work. Explain how this concept
contributes to the promotion of the artist’s exhibit (target audience
response)
Explain the reasoning behind the words chosen for the title.
Describe your design solutions to express your concept and why they are
effective. Show img of title.
Min 400 wrds.
Design Solutions:
Color Palette: Describe your decisions to help express your concept and
why they are effective. Show color Palette (Pantone Solid Coated).
Typefaces: Describe your typeface decisions & why they are effective to
help express your concept. Show typeface samples with names.
Additional Imagery (if used): Describe your decisions to help express your
concept and why they are effective. Show imagery.
Describe your decisions about composition (alignment,
hierarchy and spacing), how they help to express the concept. Show grid
structure for poster and flyer.
subsequent galleries for your Artist's exhibition. To maintain consistency in branding, it is
necessary to not only show examples of the promotional material, but to clearly explain the
reasoning behind the concept and all design decisions.
Content >
Written: Biography of the artist, description of the concept, description of layout and design
decisions . Additional captions to describe visual samples.
Visual: Title design with all specifications. Samples of all promotional materials. In-situ image
for poster and flyer (poster on wall or transit shelter, flyer in hand). Sample showing grid for
poster and flyer. Background imagery for the book that is suggestive of your concept, without
using the artist's work, or the imagery from the poster; can be abstract shapes or photos.
Additional Design Samples: 1. Stationery, 2. Three promotional merchandise items (such
as t-shirt, buttons, tote bags, etc.)
Also include: Cover pages: OFC, IFC, IBC (credits page), OBC.
Also include: Interactive Table of Contents.
Plus Table of Contents
Process
Time Management-Planning your working time is critical to the successful completion of
any job, and you have many other jobs to complete (not to mention eating and sleeping).
Read through the process and deliverables and create a Workback Schedule for this project.
Research > Exploration of the grid and structural systems for multipage documents will be a
major component of this project. Spend some time researching contemporary brand book
design. How is space used? How does the design guide the viewer from front through to
back cover? How is consistency of design created? What are different options for
"sectioning" a book?
Concept > You have developed a concept for a body of work promoting an exhibit for an
artist/designer – the branding book should look and feel as a logical extension of your work
produced in Project 1 and 2. If you were to theme the process book and your working
methodology, how might you articulate that through words, images,& layout
Design-First, look at your collection of content. How can you divide this information into
sections for easier reference? How will you guide your reader through the design work. What
is a logical, imaginative, and effective manner to present this branding?
Suggested sections: Stationery, Print Promotion, Social Media Promotion, Mobile Promotion
Onsite Promotion, Merchandising Promotion
On a more micro perspective, how will your grid system be determined? What grid will best
fit your format? Be sure to create a strong "flow line" throughout the book to create order and
maintain a professional look.
Format > page size 14" x 11", facing pages, full color, for print
Artist’s biography and significance:
Find this online or write your own. You must cite the author if it is not your
work. Minimum 400 words.
Photo of the artist is optional. If used you must cite the photographer/source.
A few visual samples of their work.
Concept:
Describe the concept behind the exhibition branding (attribute words).
Explain how this relates to the artist’s work. Explain how this concept
contributes to the promotion of the artist’s exhibit (target audience
response)
Explain the reasoning behind the words chosen for the title.
Describe your design solutions to express your concept and why they are
effective. Show img of title.
Min 400 wrds.
Design Solutions:
Color Palette: Describe your decisions to help express your concept and
why they are effective. Show color Palette (Pantone Solid Coated).
Typefaces: Describe your typeface decisions & why they are effective to
help express your concept. Show typeface samples with names.
Additional Imagery (if used): Describe your decisions to help express your
concept and why they are effective. Show imagery.
Describe your decisions about composition (alignment,
hierarchy and spacing), how they help to express the concept. Show grid
structure for poster and flyer.