Activewear Logo Design and Brand Kit for Teen Girls
Budget: $250 – $750 AUD
Project Overview:
Young Power Club is an emerging activewear and lifestyle brand designed for girls aged 10–16. The brand is built around movement, confidence, community, and fun. It’s not just a clothing line — it’s a club, a space where girls feel strong, included, and inspired to be themselves.
This brand kit will form the foundation for all visual identity and marketing — from packaging and clothing labels to social media and digital assets. It must reflect the attitudes, energy, and culture of today’s teens.
Brand Personality:
Fun & Energetic – Full of personality, made for active, expressive girls
Youthful but Elevated – Speaks to teens, not kids
Empowering & Inclusive – All shapes, all styles, all girls welcome
Trend-Aware – Influenced by pop culture, dance, TikTok, and sporty, teen, it girl aesthetics
Stylish & Confident – Something girls want to wear because it looks and feels cool
Brand Pillars:
Strength + Style – Trendy, high-performance activewear made for real movement.
Confidence + Self-Love – Designed to celebrate every size, shape, and ability.
Community + Belonging – A club where every girl feels seen, heard, and hyped.
Health + Happiness – Promoting fitness as fun, joyful, and feel-good.
Power in Youth – Championing leadership, individuality, and future change-makers.
Visual Style & Direction:
We want a look that feels like 2025 teenage energy — stylish, powerful, and current. The brand should stand out visually, but still feel wearable and “cool girl” rather than overly bright or childish.
Think:
Pop culture meets sporty lifestyle - see Pinterest board images
Club and team vibes (e.g. badges, monograms, emblems)
Handwritten details, bold fonts, and graphic layering
Color Palette Guidance:
Please create a colour system that includes 4–6 tones for core branding use (print, digital, apparel).
Vibe:
Energetic, fun, and fresh
Balanced: use bold tones with grounded or soft contrasts
Typography:
We want type that pops with personality but is still easy to read for product tags, packaging, and social captions.
Must include:
Bold headline font (e.g. for logos, slogans)
Secondary/supporting font (friendly, light, or handwritten)
Typography should feel modern and bold — not cursive, not minimalist
Logo Requirements:
We need a flexible logo suite for use across digital, apparel, packaging, and print:
Primary Logo: Full “Young Power Club” name
Secondary Logo: Stacked or horizontal layout
Icon/Submark: YPC initials, badge, lightning bolt, or other power symbol
Black, white, and full-color versions
Transparent backgrounds + vector files
Supporting Graphics (Optional):
Patterns or icons to use on fabric, socks, or tags (e.g. stars, movement lines, “power streaks,” bolts)
Graphic overlays for social media or campaign visuals
Style mockups showing how logo looks on activewear pieces
Inspiration & References:
Teen style trends via TikTok, Pinterest, and Gen Alpha influencers - see Pinterest Board images
Nike Girl Campaigns
Bold, empowering slogans like “Strong Looks Good on You”, “Join the Club”, “Power Up. Glow Up.”
Pop culture symbols: stars, lightning bolts, abstract shapes, motion
Deliverables:
Full logo suite (AI, PNG, SVG)
Brand color palette (HEX + CMYK/RGB)
Font pairing recommendations
Basic brand style guide (PDF)
Optional: branded pattern or icons
What to Avoid:
Overly childish colors or fonts
Overly girly or pastel pink themes
Minimalist, corporate, or luxury fashion style
Anything that feels “little kid” — this is for confident, growing teens
Please see images attached from the YPC Pinterest Board.
Young Power Club is an emerging activewear and lifestyle brand designed for girls aged 10–16. The brand is built around movement, confidence, community, and fun. It’s not just a clothing line — it’s a club, a space where girls feel strong, included, and inspired to be themselves.
This brand kit will form the foundation for all visual identity and marketing — from packaging and clothing labels to social media and digital assets. It must reflect the attitudes, energy, and culture of today’s teens.
Brand Personality:
Fun & Energetic – Full of personality, made for active, expressive girls
Youthful but Elevated – Speaks to teens, not kids
Empowering & Inclusive – All shapes, all styles, all girls welcome
Trend-Aware – Influenced by pop culture, dance, TikTok, and sporty, teen, it girl aesthetics
Stylish & Confident – Something girls want to wear because it looks and feels cool
Brand Pillars:
Strength + Style – Trendy, high-performance activewear made for real movement.
Confidence + Self-Love – Designed to celebrate every size, shape, and ability.
Community + Belonging – A club where every girl feels seen, heard, and hyped.
Health + Happiness – Promoting fitness as fun, joyful, and feel-good.
Power in Youth – Championing leadership, individuality, and future change-makers.
Visual Style & Direction:
We want a look that feels like 2025 teenage energy — stylish, powerful, and current. The brand should stand out visually, but still feel wearable and “cool girl” rather than overly bright or childish.
Think:
Pop culture meets sporty lifestyle - see Pinterest board images
Club and team vibes (e.g. badges, monograms, emblems)
Handwritten details, bold fonts, and graphic layering
Color Palette Guidance:
Please create a colour system that includes 4–6 tones for core branding use (print, digital, apparel).
Vibe:
Energetic, fun, and fresh
Balanced: use bold tones with grounded or soft contrasts
Typography:
We want type that pops with personality but is still easy to read for product tags, packaging, and social captions.
Must include:
Bold headline font (e.g. for logos, slogans)
Secondary/supporting font (friendly, light, or handwritten)
Typography should feel modern and bold — not cursive, not minimalist
Logo Requirements:
We need a flexible logo suite for use across digital, apparel, packaging, and print:
Primary Logo: Full “Young Power Club” name
Secondary Logo: Stacked or horizontal layout
Icon/Submark: YPC initials, badge, lightning bolt, or other power symbol
Black, white, and full-color versions
Transparent backgrounds + vector files
Supporting Graphics (Optional):
Patterns or icons to use on fabric, socks, or tags (e.g. stars, movement lines, “power streaks,” bolts)
Graphic overlays for social media or campaign visuals
Style mockups showing how logo looks on activewear pieces
Inspiration & References:
Teen style trends via TikTok, Pinterest, and Gen Alpha influencers - see Pinterest Board images
Nike Girl Campaigns
Bold, empowering slogans like “Strong Looks Good on You”, “Join the Club”, “Power Up. Glow Up.”
Pop culture symbols: stars, lightning bolts, abstract shapes, motion
Deliverables:
Full logo suite (AI, PNG, SVG)
Brand color palette (HEX + CMYK/RGB)
Font pairing recommendations
Basic brand style guide (PDF)
Optional: branded pattern or icons
What to Avoid:
Overly childish colors or fonts
Overly girly or pastel pink themes
Minimalist, corporate, or luxury fashion style
Anything that feels “little kid” — this is for confident, growing teens
Please see images attached from the YPC Pinterest Board.