Local Lead Generator for Accounting Firm

I'm seeking a social media strategist and marketer for my accounting firm. We currently have a LinkedIn account. But we also need a Facebook page created. The content for the posts is already prepared and includes blog posts, promotional offers, client testimonials, infographics, and post carousels. Your role will be to devise a strategy for lead generation and consultation on optimal posting times.

Goals:
- Our primary objective is to generate leads through social media.

Skills & Experience Required:
- Proven experience in social media marketing, particularly for lead generation.
- Familiarity with LinkedIn and Facebook.
- Ability to devise effective posting strategies.
- Experience in marketing for local businesses is a plus.
- Proficiency in understanding and utilizing various content formats.
- Proficiency in social media analytics and reporting tools.
- Ability to create and manage paid ad campaigns on Facebook and LinkedIn.
- Knowledge of SEO to improve social media reach and engagement.
- Understanding of the accounting industry and related social media trends is a huge plus.

The budget for this project is under $250.

The target geographic area for lead generation is the City of Calgary and nearby areas.