How Sephora could successfully do business in China's market through Douyin, especially with the use of AI technology?

Job ID: 39276721

Budget: €8 – €30 EUR

please conduct your case study and present your case study findings in class. It is required to complete the following tasks especially with the use of AI for each following tasks for your presentation.

1. Please present your market analysis for the company that you chose.
(5C framework)

2. Please specify what the targeted customer groups are for your chosen
company in that market, and what are their value driven marketing strategy.(STP)

3. Please explain what are the values your chosen company designed for
those targeted customers?(Product,Bands, Pricing, and sales promotion)

4. Please explain how they communicate their designed value to their
targeted customers? (Communication)

5. Please explain how they deliver their designed value to their targeted
customers? (Distribution)


N.B:

There are no limits on how many pages that you are allowed to your PPT.