Street Coffee Business Proposal

Job ID: 40155905

Budget: $250 – $750 USD

I am putting together a concise but compelling proposal for “Kopi Jalanan,” a grab-and-go coffee concept aimed at today’s trend-seeking crowd. The document must spotlight a solid strategi pemasaran that leans heavily on Media Sosial—Instagram, TikTok, and Facebook—rather than general operations or finance.

Here’s what I need from you:

• A clear breakdown of the brand’s positioning, target persona, and key messages.
• A step-by-step social-media launch plan (30-day calendar) centred on Foto dan gambar produk—think feed layouts, story highlights, and post frequency.
• Practical guidance on budget-friendly content production (simple light setups, smartphone photography tips, basic Canva templates).
• Suggested growth tactics: hashtag sets, micro-influencer outreach, and user-generated content prompts.
• Simple performance metrics to track during the first three months (reach, engagement rate, conversion to in-store purchase).

I’ll supply rough market data and the coffee menu; you translate that into an engaging, investor-ready PDF (PowerPoint is fine too). Keep the language Indonesian, conversational yet professional, and format it so it can double as a pitch deck.

If you’ve crafted similar F&B marketing proposals and can show a quick sample page, that will speed up selection.