Startup Brand Strategist & Consultant – Comprehensive Brand Building for New Cosmetic Line

Job ID: 40425734

Budget: ₹1,500 – ₹12,500 INR

I am looking for a professional Brand Strategist and Marketing Consultant to help me build a new cosmetic brand from the ground up. I am currently in the pre-launch phase and intend to run a pilot "Coming Soon" campaign to validate market demand and product utility before a full-scale rollout.

I need a partner who can work in a systematic, data-driven manner to transform this concept into a market-ready startup.

Scope of Work:

Brand Identity & Foundation: Naming, brand voice, and positioning based on current market trends.

Market Analysis: Understanding the target audience and defining our "Unique Selling Proposition" (USP).

Marketing Strategy: Developing a roadmap for digital marketing and organic growth.

Pilot Launch Management: Setting up a "Coming Soon" landing page strategy to gauge consumer interest and collect pre-launch feedback.

Visual Strategy: Overseeing the creative direction for the website and packaging (execution of the website is a secondary phase, but the strategy must come first).
Ideal Candidate:

Proven experience in startup brand building (Cosmetics/Beauty industry is a plus).

Strong understanding of market psychology and consumer behavior.

Ability to work systematically: Research -> Strategy -> Execution -> Feedback.

Excellent communication skills and a strategic mindset.