2025 Soft Drink Innovation Articles
Budget: €8 – €30 EUR
I need a concise, carefully-curated set of 15 peer-reviewed journal articles published in 2025 that appear on Google Scholar and explore global soft-drink and other non-alcoholic FMCG brands from a brand-management angle, with a clear emphasis on brand innovation—especially brand-extension strategy supported by real-world case studies.
Here’s how the work should look when it reaches me:
• Every citation must show up in Google Scholar and display 2025 as the publication year.
• The scope has to be worldwide rather than limited to any single continent or country.
• Each paper must feature a case-study approach, not purely theoretical discussion.
• Focus exclusively on soft beverages / non-alcoholic FMCG products; alcoholic brands are out of scope.
• Summaries should highlight the innovation or extension strategy discussed while deliberately omitting specific brand names, examples, or niche jargon.
Please deliver a document (Word or Google Doc) that lists the full scholarly citation for each article followed by a brief, neutral synopsis (three-to-five sentences) of its key insights into brand innovation or brand-extension management.
Here’s how the work should look when it reaches me:
• Every citation must show up in Google Scholar and display 2025 as the publication year.
• The scope has to be worldwide rather than limited to any single continent or country.
• Each paper must feature a case-study approach, not purely theoretical discussion.
• Focus exclusively on soft beverages / non-alcoholic FMCG products; alcoholic brands are out of scope.
• Summaries should highlight the innovation or extension strategy discussed while deliberately omitting specific brand names, examples, or niche jargon.
Please deliver a document (Word or Google Doc) that lists the full scholarly citation for each article followed by a brief, neutral synopsis (three-to-five sentences) of its key insights into brand innovation or brand-extension management.