Social Media Brand Awareness Campaign
Budget: $250 – $750 USD
I want to roll out a cohesive social-media marketing campaign whose sole purpose is to raise the visibility of my brand among new audiences. The freelancer will take the lead on strategy, creative, scheduling, and reporting across the social platforms that make the most sense for the goal—think Instagram, Facebook, TikTok, or others you can justify.
You’ll start by auditing my current presence and audience insights, then translate that into a content-driven plan that pairs thumb-stopping visuals with concise copy and an easy-to-follow posting calendar. Paid amplification is on the table if you can show a clear rationale and projected reach.
Deliverables I expect:
• A clear strategy deck outlining target personas, messaging pillars, and platform mix
• A 30-day content calendar with post mock-ups and asset requirements
• Finalised creative assets (image, short-form video, captions, hashtags) ready for upload
• Simple performance tracker and a weekly summary report (reach, impressions, engagement rate)
Campaign success will be measured by uplift in follower growth and engagement against the baseline you establish during the audit. If this sounds like the kind of project you can champion, let’s talk timing and any materials you need from me to get started.
You’ll start by auditing my current presence and audience insights, then translate that into a content-driven plan that pairs thumb-stopping visuals with concise copy and an easy-to-follow posting calendar. Paid amplification is on the table if you can show a clear rationale and projected reach.
Deliverables I expect:
• A clear strategy deck outlining target personas, messaging pillars, and platform mix
• A 30-day content calendar with post mock-ups and asset requirements
• Finalised creative assets (image, short-form video, captions, hashtags) ready for upload
• Simple performance tracker and a weekly summary report (reach, impressions, engagement rate)
Campaign success will be measured by uplift in follower growth and engagement against the baseline you establish during the audit. If this sounds like the kind of project you can champion, let’s talk timing and any materials you need from me to get started.