Skincare & Haircare Digital Branding
Budget: ₹12,500 – ₹37,500 INR
This project calls for a structured, data-driven plan that will turn our emerging skin- and hair-care label into a name customers recognise and trust. The objective is clear—grow brand awareness—by building and nurturing a strong presence on Meta (Facebook + Instagram) and LinkedIn.
Here’s what needs to happen:
• Craft a concise brand book that nails our visual identity, tone of voice and key messaging.
• Launch and optimise business profiles on Facebook, Instagram and LinkedIn, making sure every field, pixel and call-to-action is conversion ready.
• Produce an initial month of assets—feed posts, Stories, Reels, LinkedIn updates—so the channels go live with polished, on-brand content.
• Set up tracking dashboards inside Meta Business Suite, LinkedIn Analytics and Google Analytics (or a tool you recommend) to capture daily traffic, reach and engagement.
• Deliver a step-by-step growth roadmap that spells out weekly actions, KPIs and creative themes for the next quarter, allowing us to expand into other platforms such as Twitter as results compound.
I’ll measure success by a completed brand book, live and fully optimised profiles, the first 30-day content calendar with ready-to-post creatives, plus a simple reporting template that shows daily and cumulative reach.
Send a detailed project proposal outlining your approach, timeline and the specific metrics you will target. Feel free to showcase any previous work that proves you can move the needle for beauty or lifestyle brands, but keep the submission focused on how you will execute the plan above.
Here’s what needs to happen:
• Craft a concise brand book that nails our visual identity, tone of voice and key messaging.
• Launch and optimise business profiles on Facebook, Instagram and LinkedIn, making sure every field, pixel and call-to-action is conversion ready.
• Produce an initial month of assets—feed posts, Stories, Reels, LinkedIn updates—so the channels go live with polished, on-brand content.
• Set up tracking dashboards inside Meta Business Suite, LinkedIn Analytics and Google Analytics (or a tool you recommend) to capture daily traffic, reach and engagement.
• Deliver a step-by-step growth roadmap that spells out weekly actions, KPIs and creative themes for the next quarter, allowing us to expand into other platforms such as Twitter as results compound.
I’ll measure success by a completed brand book, live and fully optimised profiles, the first 30-day content calendar with ready-to-post creatives, plus a simple reporting template that shows daily and cumulative reach.
Send a detailed project proposal outlining your approach, timeline and the specific metrics you will target. Feel free to showcase any previous work that proves you can move the needle for beauty or lifestyle brands, but keep the submission focused on how you will execute the plan above.