New Adaptive Tour Company Logo Design
Budget: €12 – €18 EUR
I am looking to create a classy/professional yet fun and adaptive new logo that will encompass and convey what we are about.
The logo should be 1. clean 2. look good 3. recognisable (familiar/minimalistic) and 4. adaptable to several formats.
We are based in Europe and our new company will have several tour options under its name. These include but are not limited to: Beer and brewery tours, walking tours, private custom-made tours and day trips, bike tours, cooking classes, Oktoberfest tours and others. The name of the company is "Revel & Roam". Our focus is on making people feel like they are getting authentic local experiences from actual locals. I want to make it feel really cool/rock and roll but also give the feeling that we can deliver high class, VIP experiences. No matter what, the tours will be one of a kind and unforgettable. The logo will need to give the same message.
1. Because the type of tours that we offer are so diverse the logo must appeal to a massive demographic! It needs to be cool enough for backpackers and college kids but also clean enough for mature adults, corporate clients, and black tie (VIP) clients.
2. The logo should obviously look good! We will want to print t-shirts/polos for staff, brand merchandise and possibly vehicles. The logo should stand out but not look tacky or generic. The font should be clean.
3. I would like if the logo had a certain familiarity that draws our potential guests in. It should NOT be a copy of a different logo (or look like a stock image) but when people see it they should feel like they have seen it before. It should invoke trust and comfort.
4. Most importantly, it should be adaptable. If possible, I want the logo to contain a simple feature that I can apply to other elements such as flyers, city maps, magazines, vehicle branding etc. For example: I thought maybe some type of butterfly, or outline thereof, would be a cool way to showcase all the above. We are multi-faceted, peaceful, fascinating and colours can be used to represent different tours/experiences, we are social (butterfly), and the letter R can be used in the design of the wings of the butterfly. Just an idea. :)
I have attached an example of something as a reference/idea. Parts of this upload are taken off Google, please do not copy directly! Your design can use the exact same concept if you would like, or you can show me another creative direction. Up to you! It would be great if the logo uses red (R:211 G:31 B:51) as a primary colour since we have a lot of blank red shirts on stock that can be used with the logo printed in white. However, I am open to new ideas! I also like the idea of using a few different colours that can then be used to represent the different tours. The logo itself should also look good printed in one solid colour though.
Some potential taglines or mottos are:
- Roam Better. Revel Deeper
- Not Just a Trip. Your Story Begins Here
- Crafted Journeys, Uncommon Paths
- Where the Map Ends, We Begin
- From Local Food to Sunset Views
- Revel in the Moment. Roam with Meaning.
- Guided by Locals, Driven by Stories, Defined by You.
Take your pick and run with it. :) ... or come up with something new!
To the winner of this contest, I can guarantee you some more work down the line as I build this up. I look forward to your submissions!
Cheers!
The logo should be 1. clean 2. look good 3. recognisable (familiar/minimalistic) and 4. adaptable to several formats.
We are based in Europe and our new company will have several tour options under its name. These include but are not limited to: Beer and brewery tours, walking tours, private custom-made tours and day trips, bike tours, cooking classes, Oktoberfest tours and others. The name of the company is "Revel & Roam". Our focus is on making people feel like they are getting authentic local experiences from actual locals. I want to make it feel really cool/rock and roll but also give the feeling that we can deliver high class, VIP experiences. No matter what, the tours will be one of a kind and unforgettable. The logo will need to give the same message.
1. Because the type of tours that we offer are so diverse the logo must appeal to a massive demographic! It needs to be cool enough for backpackers and college kids but also clean enough for mature adults, corporate clients, and black tie (VIP) clients.
2. The logo should obviously look good! We will want to print t-shirts/polos for staff, brand merchandise and possibly vehicles. The logo should stand out but not look tacky or generic. The font should be clean.
3. I would like if the logo had a certain familiarity that draws our potential guests in. It should NOT be a copy of a different logo (or look like a stock image) but when people see it they should feel like they have seen it before. It should invoke trust and comfort.
4. Most importantly, it should be adaptable. If possible, I want the logo to contain a simple feature that I can apply to other elements such as flyers, city maps, magazines, vehicle branding etc. For example: I thought maybe some type of butterfly, or outline thereof, would be a cool way to showcase all the above. We are multi-faceted, peaceful, fascinating and colours can be used to represent different tours/experiences, we are social (butterfly), and the letter R can be used in the design of the wings of the butterfly. Just an idea. :)
I have attached an example of something as a reference/idea. Parts of this upload are taken off Google, please do not copy directly! Your design can use the exact same concept if you would like, or you can show me another creative direction. Up to you! It would be great if the logo uses red (R:211 G:31 B:51) as a primary colour since we have a lot of blank red shirts on stock that can be used with the logo printed in white. However, I am open to new ideas! I also like the idea of using a few different colours that can then be used to represent the different tours. The logo itself should also look good printed in one solid colour though.
Some potential taglines or mottos are:
- Roam Better. Revel Deeper
- Not Just a Trip. Your Story Begins Here
- Crafted Journeys, Uncommon Paths
- Where the Map Ends, We Begin
- From Local Food to Sunset Views
- Revel in the Moment. Roam with Meaning.
- Guided by Locals, Driven by Stories, Defined by You.
Take your pick and run with it. :) ... or come up with something new!
To the winner of this contest, I can guarantee you some more work down the line as I build this up. I look forward to your submissions!
Cheers!
Related categories:
Graphic Design
Logo Design
Photoshop
Illustrator
Marketing
Branding
Corel Draw
Brand Management