Music Album Multi-Platform Marketing
Budget: ₹12,500 – ₹37,500 INR
I’m launching a new music album and need an experienced marketer who can put it in front of listeners where they already hang out. The core of the plan is two-fold: build excitement on social media and drive streams on Spotify, Apple Music, and YouTube Music.
On the social side I want a steady flow of short-form video clips, eye-catching photo posts, and engaging audio snippets that match the look and feel of the record. Think Instagram Reels, TikTok, Facebook, and Twitter—tailored for each platform’s best practices, scheduled for prime engagement hours, and backed by concise copy that nudges fans to the streaming links.
For the streaming services, I need help pitching to editorial playlists, setting up pre-save and release campaigns, optimising my artist profiles, and tracking performance through Spotify for Artists and the equivalent dashboards on Apple and YouTube Music. A clear funnel from social content to streaming clicks is essential; every post should have a measurable goal.
Deliverables I’d like to see:
• A 6-week content calendar outlining daily posts and corresponding streaming pushes
• 15 polished video clips, 20 photo assets, and 10 audio teasers ready for upload in multiple aspect ratios
• Copywriting and hashtags for each piece of content
• Playlist outreach plan with a list of targets and dates contacted
• Weekly report summarising engagement and stream growth, with actionable adjustments
If you’re comfortable juggling creative content production with data-driven promotion, and you’ve got proven results in the music space, I’d love to collaborate and get this album heard.
On the social side I want a steady flow of short-form video clips, eye-catching photo posts, and engaging audio snippets that match the look and feel of the record. Think Instagram Reels, TikTok, Facebook, and Twitter—tailored for each platform’s best practices, scheduled for prime engagement hours, and backed by concise copy that nudges fans to the streaming links.
For the streaming services, I need help pitching to editorial playlists, setting up pre-save and release campaigns, optimising my artist profiles, and tracking performance through Spotify for Artists and the equivalent dashboards on Apple and YouTube Music. A clear funnel from social content to streaming clicks is essential; every post should have a measurable goal.
Deliverables I’d like to see:
• A 6-week content calendar outlining daily posts and corresponding streaming pushes
• 15 polished video clips, 20 photo assets, and 10 audio teasers ready for upload in multiple aspect ratios
• Copywriting and hashtags for each piece of content
• Playlist outreach plan with a list of targets and dates contacted
• Weekly report summarising engagement and stream growth, with actionable adjustments
If you’re comfortable juggling creative content production with data-driven promotion, and you’ve got proven results in the music space, I’d love to collaborate and get this album heard.