Marketing Consultant

Job Responsibilities

We are looking for a seasoned marketing professional with a proven track record in Software Services Industry. You will work closely with our Senior Management and Leadership to help us with our Market Positioning & Go-to-Market Strategy. Your job responsibilities would include

· Competition study and company positioning. Work with the leadership team to create a niche for the company

· Articulation of our products and services

· Review and refine our marketing content for maximum impact and effective market communication

· Keep abreast of emerging trends in the IT services/ Software product ecosystem vis-à-vis market demand and provide ideas/ suggestions

· Managing social media presence and content for the company

· Should be able to create marketing content/ value proposition specific to client needs independently or with minimum help

· Knowledge of Digital Marketing and Social Analytics tools is desirable but not must.

Experience and Qualifications

You should be MBA or hold a post-graduate diploma in Marketing or Mass media
Minimum 5-6 years of experience in Marketing and Brand promotion in a mid-sized IT services company with a successful track record of creating sales pipelines and contributing to new business generation
Excellent verbal and written communication skills
Should be a good team player and able to work with both internal and external stakeholders (Partners)
Proficient in MS Office/PowerPoint