Marketing and Branding Strategy for Artisanal Audio Brand
Budget: €300 – €301 EUR
I'm seeking a seasoned marketing and branding professional to assist with shaping the strategy and design for my high-end artisanal audio brand. Our portfolio includes three core brands:
Music Plus (Umbrella Brand): The top-level brand, encompassing a range of premium audio products. A mockup website is already live at www.music-plus.eu.
Rui Borges Turntables: An artisanal turntable brand with over 30 years of history, known for craftsmanship and innovation but seeking renewed marketing efforts to enhance its market presence. The artisanal turntable products are renowned for their great value for money proposition, being able to compete with turntables costing several times more. (www.ruiborgesturntables.eu ... currently just a placeholder)
Lunae Mons Research: A brand dedicated to high-performance audio electronics, focusing on valve amplification and cutting-edge audio technology research. Takes inspiration in the Japanese triode revival scene from the mid XX century and its product compete directly with Audio Note's UK offerings (www.lunaemonsresearch.com)
Key Deliverables:
Brand Strategy: Develop a cohesive brand identity that unifies the three brands under the "Music Plus" umbrella, highlighting their premium, artisanal nature. The tone should appeal to audiophiles and the luxury audio market.
Brand Messaging and Voice: Refine each brand's messaging to clearly communicate its unique value proposition, with a professional and authoritative tone.
Marketing Materials: Create templates for promotional materials (posters to use in audio shows, business cards for the team, brochures, social media, email campaigns) that reflect the unified brand identity.
Website Design: Design a comprehensive website mockup for the "Music Plus" brand, ensuring modern design trends are integrated while maintaining the artisanal and high-end feel. The website design must be doable using wordpress templates.
Additional Information:
Logos for all three brands are already in place; the focus is on refining brand identity, messaging, and the design elements listed above.
Experience with high-end, artisanal, or luxury product branding will be key to ensuring a successful outcome.
Requirements:
Proven experience in brand strategy and design for luxury or artisanal brands.
The candidate is expected to do a research on the Lunae Mons Research and Rui Borges Turntables brands to be able to customize the deliverables to full effect.
A strong portfolio showcasing similar projects in the premium product or high-end audio sectors.
Ability to deliver strategic, visually compelling outcomes within a defined timeline.
If you believe your expertise aligns with this vision, please submit your proposal along with relevant portfolio samples and an estimated timeline for completion.
Music Plus (Umbrella Brand): The top-level brand, encompassing a range of premium audio products. A mockup website is already live at www.music-plus.eu.
Rui Borges Turntables: An artisanal turntable brand with over 30 years of history, known for craftsmanship and innovation but seeking renewed marketing efforts to enhance its market presence. The artisanal turntable products are renowned for their great value for money proposition, being able to compete with turntables costing several times more. (www.ruiborgesturntables.eu ... currently just a placeholder)
Lunae Mons Research: A brand dedicated to high-performance audio electronics, focusing on valve amplification and cutting-edge audio technology research. Takes inspiration in the Japanese triode revival scene from the mid XX century and its product compete directly with Audio Note's UK offerings (www.lunaemonsresearch.com)
Key Deliverables:
Brand Strategy: Develop a cohesive brand identity that unifies the three brands under the "Music Plus" umbrella, highlighting their premium, artisanal nature. The tone should appeal to audiophiles and the luxury audio market.
Brand Messaging and Voice: Refine each brand's messaging to clearly communicate its unique value proposition, with a professional and authoritative tone.
Marketing Materials: Create templates for promotional materials (posters to use in audio shows, business cards for the team, brochures, social media, email campaigns) that reflect the unified brand identity.
Website Design: Design a comprehensive website mockup for the "Music Plus" brand, ensuring modern design trends are integrated while maintaining the artisanal and high-end feel. The website design must be doable using wordpress templates.
Additional Information:
Logos for all three brands are already in place; the focus is on refining brand identity, messaging, and the design elements listed above.
Experience with high-end, artisanal, or luxury product branding will be key to ensuring a successful outcome.
Requirements:
Proven experience in brand strategy and design for luxury or artisanal brands.
The candidate is expected to do a research on the Lunae Mons Research and Rui Borges Turntables brands to be able to customize the deliverables to full effect.
A strong portfolio showcasing similar projects in the premium product or high-end audio sectors.
Ability to deliver strategic, visually compelling outcomes within a defined timeline.
If you believe your expertise aligns with this vision, please submit your proposal along with relevant portfolio samples and an estimated timeline for completion.