GT Land Development Social Media Manager

Job ID: 39902195

Budget: $250 – $750 USD

Social Media & Content Manager – Land Development & Commercial Real Estate

Company: Land & Investment Group (Royal LePage Commercial – Your Community Realty)
Location: Remote (Canada-based preferred)
Website: www.land-investmentgroup.ca

About Us

Land & Investment Group is a leading commercial real estate advisory team specializing in land development, mid-rise projects, and investment sales across the Greater Toronto Area (GTA) and Greater Golden Horseshoe.
With over 40 years of combined experience, our team provides strategic insight to landowners, builders, and developers, delivering land use feasibility studies, investment valuations, development consulting, and asset disposition strategies.

Our goal is to establish a strong online presence and authority in the areas of urban development, planning policy, and commercial real estate investment.

Role Overview

We’re looking for a strategic and creative Social Media & Content Manager to manage and grow our presence across all major platforms:
LinkedIn, YouTube, Instagram, TikTok, Facebook, Threads, X (Twitter), and Reddit.

You will be responsible for building a consistent, high-quality content strategy that positions Land & Investment Group as a thought leader in the real estate development, land investment, and capital markets space.

Key Responsibilities

Develop and execute a content calendar across all platforms aligned with our brand tone and goals.

Create, edit, and publish short-form and long-form content (videos, reels, infographics, posts, and articles).

Repurpose existing material from our website, presentations, and market reports into engaging social content.

Research and curate real estate news, development trends, and planning updates relevant to the GTA market.

Manage daily posting, community engagement, and respond to comments/messages professionally.

Optimize posts with targeted hashtags, SEO-friendly captions, and cross-platform consistency.

Track growth metrics, engagement, and audience analytics; provide monthly performance reports.

Collaborate with leadership to align content with company objectives and campaigns.

Ideal Candidate

Proven experience managing real estate, investment, or professional services social accounts.

Strong understanding of Ontario’s real estate and development landscape (EHON, MTSAs, Bill 109/23, zoning, etc. preferred).

Skilled in video editing, storytelling, and creating visually appealing posts using tools like Canva, CapCut, or Adobe Suite.

Knowledge of LinkedIn content strategy (B2B lead generation, thought leadership posts).

Ability to adapt tone and style per platform — professional for LinkedIn, conversational for Instagram/TikTok, analytical for Reddit/X.

Excellent written English and understanding of urban planning and investment language.

Proactive, organized, and results-driven with an eye for brand consistency.

Deliverables (Typical Monthly Scope)

4–6 posts per week across platforms (mix of video, carousel, infographic, and text).

1 long-form video or expert commentary per month (YouTube/LinkedIn).

Biweekly market insights or data-based post (from our team input).

Monthly analytics + content strategy review.

What We Offer

Long-term collaboration with consistent monthly work.

Opportunity to work closely with a recognized brokerage team and gain exposure in the Canadian real estate investment and development sector.

Competitive monthly retainer or per-platform arrangement depending on experience.

How to Apply

Please provide:

Examples of real estate or investment-related accounts you’ve managed.

Samples of your short-form video or carousel content.

A short proposal on how you’d grow our presence across LinkedIn, YouTube, and TikTok within 6 months.