Jewellery Brand Identity
Budget: ₹1,500 – ₹12,500 INR
LOGO DESIGN
1. Brand Name & Tagline: Currently on Trademark search, expect to finalise by the time the project commences
2. Core Values: • Self-Expression: Participants emphasized the importance of jewellery helping them reflect their unique personalities and styles.• Trend-Forward: Young consumers want designs that keep them feeling fashionable and in sync with global trends.• Affordability with Quality: While customers want trendy pieces, they are unwilling to compromise on quality within an accessible price range.
3. Logo Style: Modern, Contemporary, Inclusive
4. Colour Palette: No specific colours
5. Typography: Modern & Clean
6. Symbol/Icon: Open to recommendations
7. Competitors: Are there any competitor logos you like or dislike?
PACKAGING DESIGN
1. Packaging Types: Backing cards with eco-friendly clear pouches.
2. Materials: eco-friendly
3. Unboxing Experience: excitement,
4. Must-Haves: the brand logo, tagline, and social media handles should be on the packaging
5. Colours & Finish: a matte or textured finish
6. Size Variations: There will be size variations based on the product
7. Budget Constraints: Looking at economical packaging which will not increase cost of product by more than Rs.15-20
SOCIAL MEDIA
1. Primary Platforms: Instagram, Facebook.
2. Tone of Voice: the content be playful, entertaining,
3. Themes: planning thematic posts (e.g., heritage stories, "how to style" reels) etc
4. Content Mix: lifestyle images, product features, behind-the-scenes).
5. Hashtags & Captions: to be created at later point.
6. Influencer Strategy: possible collaborations with influencers
7. Post Frequency: Once a day.
ADDITIONAL ELEMENTS
1. Website Design: the logo influence the website design with the aesthetic of minimalism.
2. Brand Collateral: business cards, brochures, tags,
TO START THE DESIGN PROCESS
Target Audience: This audience is a vibrant, confident, and ambitious group of individuals who are unapologetically themselves. They embrace their uniqueness and are driven by a desire to stand out. Whether they are navigating the world of fashion or creating their own paths in their personal and professional lives, they seek self-expression through what they wear.
Personality & Characteristics:
• Bold and Fearless: They are not afraid to make a statement, embracing their own identity and radiating energy that is hard to ignore.
• Confident and Empowered: They exude confidence and are drawn to brands that speak to their self-assured nature and empower them to be their best selves.
• Trendy yet Timeless: They crave modern, edgy designs with a touch of timeless elegance. Their jewellery choices are an extension of their evolving style, but always maintain a sense of enduring allure.
• Socially Conscious: This audience values authenticity, and is increasingly aware of the ethical and social implications of their purchases, favouring brands that resonate with their values.
Lifestyle & Interests:
• Fashion-Forward: They stay ahead of trends and love incorporating bold accessories into their wardrobe, ensuring their look is always on point.
• Active on Social Media: Engaged on platforms like Instagram, TikTok, and Pinterest, they follow influencers and trends that reflect their personal style and help them stay connected to the world of fashion.
• Social and Adventurous: Always on the go, they seek experiences that fuel their passions—whether it’s attending events, discovering new places, or socializing with friends. Their accessories are part of their dynamic lifestyle.
Jewellery Preferences:
• Expressive & Unique: They prefer jewellery that tells a story or makes a statement. Whether it's a bold ring, an eye-catching necklace, or subtle, yet impactful earrings, they choose pieces that reflect their personality and style.
• Versatile & Functional: While they appreciate glamour and uniqueness, they also look for jewellery that fits into both their everyday and special occasion wardrobes—pieces that transition effortlessly from casual to chic.
This audience is all about radiating their personal energy, and they look for brands that mirror their own dynamic, confident, and stylish personas. They are drawn to jewellery that reflects their boldness and individuality, without compromising on quality or craftsmanship.
1. Inspiration: Stella & Dot, Alex + Ani, Chloe & Isabel,
2. Deadline: 2 weeks
3. Key Deliverables: the designer provide editable files (AI) & print-ready files.
1. Brand Name & Tagline: Currently on Trademark search, expect to finalise by the time the project commences
2. Core Values: • Self-Expression: Participants emphasized the importance of jewellery helping them reflect their unique personalities and styles.• Trend-Forward: Young consumers want designs that keep them feeling fashionable and in sync with global trends.• Affordability with Quality: While customers want trendy pieces, they are unwilling to compromise on quality within an accessible price range.
3. Logo Style: Modern, Contemporary, Inclusive
4. Colour Palette: No specific colours
5. Typography: Modern & Clean
6. Symbol/Icon: Open to recommendations
7. Competitors: Are there any competitor logos you like or dislike?
PACKAGING DESIGN
1. Packaging Types: Backing cards with eco-friendly clear pouches.
2. Materials: eco-friendly
3. Unboxing Experience: excitement,
4. Must-Haves: the brand logo, tagline, and social media handles should be on the packaging
5. Colours & Finish: a matte or textured finish
6. Size Variations: There will be size variations based on the product
7. Budget Constraints: Looking at economical packaging which will not increase cost of product by more than Rs.15-20
SOCIAL MEDIA
1. Primary Platforms: Instagram, Facebook.
2. Tone of Voice: the content be playful, entertaining,
3. Themes: planning thematic posts (e.g., heritage stories, "how to style" reels) etc
4. Content Mix: lifestyle images, product features, behind-the-scenes).
5. Hashtags & Captions: to be created at later point.
6. Influencer Strategy: possible collaborations with influencers
7. Post Frequency: Once a day.
ADDITIONAL ELEMENTS
1. Website Design: the logo influence the website design with the aesthetic of minimalism.
2. Brand Collateral: business cards, brochures, tags,
TO START THE DESIGN PROCESS
Target Audience: This audience is a vibrant, confident, and ambitious group of individuals who are unapologetically themselves. They embrace their uniqueness and are driven by a desire to stand out. Whether they are navigating the world of fashion or creating their own paths in their personal and professional lives, they seek self-expression through what they wear.
Personality & Characteristics:
• Bold and Fearless: They are not afraid to make a statement, embracing their own identity and radiating energy that is hard to ignore.
• Confident and Empowered: They exude confidence and are drawn to brands that speak to their self-assured nature and empower them to be their best selves.
• Trendy yet Timeless: They crave modern, edgy designs with a touch of timeless elegance. Their jewellery choices are an extension of their evolving style, but always maintain a sense of enduring allure.
• Socially Conscious: This audience values authenticity, and is increasingly aware of the ethical and social implications of their purchases, favouring brands that resonate with their values.
Lifestyle & Interests:
• Fashion-Forward: They stay ahead of trends and love incorporating bold accessories into their wardrobe, ensuring their look is always on point.
• Active on Social Media: Engaged on platforms like Instagram, TikTok, and Pinterest, they follow influencers and trends that reflect their personal style and help them stay connected to the world of fashion.
• Social and Adventurous: Always on the go, they seek experiences that fuel their passions—whether it’s attending events, discovering new places, or socializing with friends. Their accessories are part of their dynamic lifestyle.
Jewellery Preferences:
• Expressive & Unique: They prefer jewellery that tells a story or makes a statement. Whether it's a bold ring, an eye-catching necklace, or subtle, yet impactful earrings, they choose pieces that reflect their personality and style.
• Versatile & Functional: While they appreciate glamour and uniqueness, they also look for jewellery that fits into both their everyday and special occasion wardrobes—pieces that transition effortlessly from casual to chic.
This audience is all about radiating their personal energy, and they look for brands that mirror their own dynamic, confident, and stylish personas. They are drawn to jewellery that reflects their boldness and individuality, without compromising on quality or craftsmanship.
1. Inspiration: Stella & Dot, Alex + Ani, Chloe & Isabel,
2. Deadline: 2 weeks
3. Key Deliverables: the designer provide editable files (AI) & print-ready files.