Indian Streetwear Brand Strategist Needed

I am building a premium Indian street-casualwear label focused on elevated silhouettes, drop-based releases, and strong identity-driven branding.

This is not a mass graphic tee brand. The goal is to build long-term brand equity, cultural relevance, and a loyal community in the Indian market.

I am looking for an experienced Freelance Brand Strategist (Online Consulting) who understands:

Indian D2C fashion ecosystem

Indian youth culture & premium street positioning

Community-first brand building

Drop-based / limited release strategy

>*** What I Need From You

This is a strategic role, not design or social media management.

I need help with:

> Brand Positioning

Clear brand DNA & core philosophy

Emotional positioning (luxury minimal vs cultural street vs art-led)

Competitive mapping in the Indian market

Defining whitespace opportunity

> Target Audience Clarity

Deep persona breakdown (Tier 1 vs Tier 2 buyer psychology)

Premium perception triggers in Indian consumers

Price positioning strategy

> Community & Cultural Strategy

Tribe-building framework

Drop strategy alignment

Long-term cultural narrative

> Strategic Roadmap

6–12 month brand direction

How to build premium without losing authenticity

>Ideal Candidate

Has worked with Indian D2C fashion / streetwear brands

Understands brands like Fear of God, Jaywalking, Souled Store, Bluorng etc.

Thinks long-term brand equity, not short-term sales

Can challenge assumptions and bring structured thinking

Comfortable with online consulting (Zoom sessions + documentation)

>** Deliverables Expected

Structured Brand Strategy Deck (PDF)

Brand Positioning Framework

Audience Persona Mapping

Cultural & Community Strategy

Strategic Direction Plan