Drive Footfall to Diagnostic Centre: ONSITE JOB
Budget: ₹12,500 – ₹37,500 INR
I run a multi-discipline diagnostic centre in Mumbai’s central suburbs offering USG, X-ray, pathology, 2D-echo and in-house orthopaedic consultation. My immediate priority is to lift patient footfall, with a special emphasis on referrals from general practitioners, specialists and nearby hospitals.
Until now I have relied mostly on flyers and posters. The basic brand is recognised in the neighbourhood, yet the referral pipeline is far from its potential. A full-time marketer who can spend each working day on-site and out in the field will make the difference.
Your typical week could involve:
• Mapping and visiting doctors in a defined catchment radius, introducing our full test menu and service SLAs.
• Coordinating small CME-style sessions or breakfast meets to deepen engagement.
• Refreshing offline collateral—standees, prescription pads, referral cards—and ensuring they reach every clinic that matters.
• Advising on, and if time allows, executing additional channels such as targeted social posts or a local-paper health column, so long as they feed the referral network.
• Tracking conversions: daily foot-in-door counts, referral source tagging, and concise monthly reports so we can see what is moving the needle.
Success for me is simple: a steady, measurable rise in doctor-referred patients month on month.
If you know how to build lasting doctor relationships and enjoy turning strategy into on-ground action, let’s get started.
Until now I have relied mostly on flyers and posters. The basic brand is recognised in the neighbourhood, yet the referral pipeline is far from its potential. A full-time marketer who can spend each working day on-site and out in the field will make the difference.
Your typical week could involve:
• Mapping and visiting doctors in a defined catchment radius, introducing our full test menu and service SLAs.
• Coordinating small CME-style sessions or breakfast meets to deepen engagement.
• Refreshing offline collateral—standees, prescription pads, referral cards—and ensuring they reach every clinic that matters.
• Advising on, and if time allows, executing additional channels such as targeted social posts or a local-paper health column, so long as they feed the referral network.
• Tracking conversions: daily foot-in-door counts, referral source tagging, and concise monthly reports so we can see what is moving the needle.
Success for me is simple: a steady, measurable rise in doctor-referred patients month on month.
If you know how to build lasting doctor relationships and enjoy turning strategy into on-ground action, let’s get started.