Develop Brand ‘Pejuang Rupiah’

Job ID: 40507290

Budget: $15 – $25 USD

I’m preparing to launch “Pejuang Rupiah,” a new initiative that champions smart earning and spending in Indonesia. The core idea is set, but the brand still needs a clear identity and a rollout plan.

Here’s what I’m looking for:
• Brand Essentials – a concise mission statement, tone-of-voice guide, and visual mood board that capture the spirit of a “rupiah warrior.”
• Channel Recommendations – advice on whether a website, a mobile app, a marketing campaign, or a mix of these would best reach the Indonesian market.
• Launch Roadmap – a step-by-step outline (30-60-90-day view) covering content themes, key milestones, and basic KPIs for awareness, engagement, or sales—whichever you believe fits the concept.

If you bring expertise in branding, digital strategy, or growth marketing—and can back it up with examples—let me know how you’d tackle this project, the tools you’d use (e.g., Figma, WordPress, Meta Ads Manager), and the first deliverable you’d share. I’m open to creative approaches as long as they stay culturally relevant and budget-conscious.