Branding & Facebook Growth Strategy
Budget: $750 – $1,500 USD
I’m preparing to expand my business and I need a clear, actionable branding and marketing roadmap whose single purpose is to attract new customers. Social media will be the heart of the plan and, for now, I want to concentrate exclusively on Facebook.
Here’s what I expect from the finished strategy:
• A concise brand positioning statement and key messaging pillars that speak directly to first-time prospects.
• A visual and tonal style guide I can hand straight to designers or content creators.
• A three-month content calendar for Facebook, including post types, themes, recommended creative formats and posting cadence.
• A paid-ads blueprint: audience definitions, campaign structure, sample ad copy and creative guidance, plus an estimated spend-versus-reach table.
• Measurement framework outlining the KPIs that matter most at each stage, plus simple reporting templates so I can track results without extra tools.
Please build the plan in a way that a small internal team can execute without an agency retainer. If you need additional insights about my current audience or competitive landscape, let me know early so I can supply the data. I’m happy to review outlines or drafts along the way to keep everything on target.
Here’s what I expect from the finished strategy:
• A concise brand positioning statement and key messaging pillars that speak directly to first-time prospects.
• A visual and tonal style guide I can hand straight to designers or content creators.
• A three-month content calendar for Facebook, including post types, themes, recommended creative formats and posting cadence.
• A paid-ads blueprint: audience definitions, campaign structure, sample ad copy and creative guidance, plus an estimated spend-versus-reach table.
• Measurement framework outlining the KPIs that matter most at each stage, plus simple reporting templates so I can track results without extra tools.
Please build the plan in a way that a small internal team can execute without an agency retainer. If you need additional insights about my current audience or competitive landscape, let me know early so I can supply the data. I’m happy to review outlines or drafts along the way to keep everything on target.