Branding, PR & Book Promotion Expert
Budget: ₹12,500 – ₹37,500 INR
Freelance Personal Branding, PR & Book Promotion Consultant- We are seeking a Freelance Personal Branding, PR & Book Promotion Consultant to enhance the visibility, credibility, thought leadership, and public profile of a Founder/Author through strategic branding, media outreach, content development, reputation management, and book promotion initiatives.
Scope of Work
1. Personal Branding & Thought Leadership
2. Develop and execute a personal branding strategy.
3. Refine founder positioning, messaging, and professional narrative.
4. Create content ideas and editorial calendars for LinkedIn, articles, blogs, and newsletters.
5. Support thought leadership initiatives through articles, interviews, speeches, and presentations.
Public Relations & Media Outreach
1. Identify and engage relevant journalists, editors, podcasters, influencers, and media platforms.
2. Secure media coverage, interviews, guest articles, podcasts, and feature stories.
3. Draft press releases, media pitches, founder profiles, and communication materials.
Book Promotion & Author Branding
1. Develop and implement book marketing and launch strategies.
2. Secure book reviews, author interviews, podcast appearances, literary festival opportunities, and media coverage.
3. Promote books through digital channels, professional networks, and relevant communities.
4. Design campaigns to increase book visibility, readership, and sales.
Reputation Management
1. Monitor and strengthen online presence and search visibility.
2. Support positive content amplification and reputation-building initiatives.
3. Recommend strategies to address adverse publicity, if any.
Speaking Engagements & Networking
1. Identify opportunities for keynote speeches, panel discussions, webinars, conferences, literary events, and industry forums.
2. Facilitate outreach to professional bodies, educational institutions, industry associations, and relevant organizations.
Deliverables
1. Personal Branding Strategy & execution
2. Monthly Content & Visibility Plan & execution
3. Media Outreach Plan & execution and Tracking Report
4. PR Materials (Press Releases, Media Profiles, Pitches)
5. Book Promotion Plan & execution
6. Monthly Progress & Impact Report
7. Speaking Opportunity Pipeline
8. Awards/Recognition Opportunity Tracker (if applicable)
Desired Profile
1. Proven experience in personal branding, PR, executive positioning, author branding, or book marketing.
2. Strong network within media, publishing, podcast, and influencer ecosystems.
3. Excellent writing, communication, and storytelling skills.
4. Demonstrated success in increasing visibility for founders, authors, executives, or public figures.
Engagement Model
Freelance / Project-Based / Retainer
Flexible work arrangement
Compensation: Fixed Fee / Monthly Retainer / Performance-Linked (to be mutually agreed)
Proposal Submission
Interested professionals may share:
1. Profile/CV
2. Relevant work samples and client references
3. Media placements or branding campaigns handled
4. Proposed approach and engagement model
5. Expected professional fees
Objective: Position the Founder as a recognized thought leader, author, and influential voice through integrated branding, PR, media visibility, reputation enhancement, and book promotion efforts.
Scope of Work
1. Personal Branding & Thought Leadership
2. Develop and execute a personal branding strategy.
3. Refine founder positioning, messaging, and professional narrative.
4. Create content ideas and editorial calendars for LinkedIn, articles, blogs, and newsletters.
5. Support thought leadership initiatives through articles, interviews, speeches, and presentations.
Public Relations & Media Outreach
1. Identify and engage relevant journalists, editors, podcasters, influencers, and media platforms.
2. Secure media coverage, interviews, guest articles, podcasts, and feature stories.
3. Draft press releases, media pitches, founder profiles, and communication materials.
Book Promotion & Author Branding
1. Develop and implement book marketing and launch strategies.
2. Secure book reviews, author interviews, podcast appearances, literary festival opportunities, and media coverage.
3. Promote books through digital channels, professional networks, and relevant communities.
4. Design campaigns to increase book visibility, readership, and sales.
Reputation Management
1. Monitor and strengthen online presence and search visibility.
2. Support positive content amplification and reputation-building initiatives.
3. Recommend strategies to address adverse publicity, if any.
Speaking Engagements & Networking
1. Identify opportunities for keynote speeches, panel discussions, webinars, conferences, literary events, and industry forums.
2. Facilitate outreach to professional bodies, educational institutions, industry associations, and relevant organizations.
Deliverables
1. Personal Branding Strategy & execution
2. Monthly Content & Visibility Plan & execution
3. Media Outreach Plan & execution and Tracking Report
4. PR Materials (Press Releases, Media Profiles, Pitches)
5. Book Promotion Plan & execution
6. Monthly Progress & Impact Report
7. Speaking Opportunity Pipeline
8. Awards/Recognition Opportunity Tracker (if applicable)
Desired Profile
1. Proven experience in personal branding, PR, executive positioning, author branding, or book marketing.
2. Strong network within media, publishing, podcast, and influencer ecosystems.
3. Excellent writing, communication, and storytelling skills.
4. Demonstrated success in increasing visibility for founders, authors, executives, or public figures.
Engagement Model
Freelance / Project-Based / Retainer
Flexible work arrangement
Compensation: Fixed Fee / Monthly Retainer / Performance-Linked (to be mutually agreed)
Proposal Submission
Interested professionals may share:
1. Profile/CV
2. Relevant work samples and client references
3. Media placements or branding campaigns handled
4. Proposed approach and engagement model
5. Expected professional fees
Objective: Position the Founder as a recognized thought leader, author, and influential voice through integrated branding, PR, media visibility, reputation enhancement, and book promotion efforts.