Brand development for current Cali/ Mex venue with a new Bar extension

Brand Development for Cali/Mex Venue with Bar Extension

Objective: Attracting new customers while maintaining existing customer loyalty. Streamlining current successful brand of “On The Border” and adding the new exciting Bar and function space with a notable adult feel at “Off The Border”

Elements of the brand to change:
- Visual Identity: Refreshing the logo and colors to create a modern and appealing look
- Messaging: Enhancing the tagline and mission statement to effectively communicate the unique offerings of the venue

Target Demographic: 18+

Ideal Skills and Experience:
- Branding expertise with a focus on attracting new customers
- Knowledge of the Cali/Mex cuisine and mid to premium Tequila culture
- Strong understanding of the market and target demographic
- Creative skills to develop a visually appealing and impactful brand identity
- Copywriting skills to create compelling messaging that resonates with the target audience
- Experience in the restaurant or hospitality industry is a plus