Brand & Personal PR + Social Marketing
Budget: ₹600 – ₹1,500 INR
My coaching institute prepares aspirants for NEET and IIT-JEE, and it’s time to shape a strong public image while driving daily engagement across Facebook, Instagram, and YouTube. Additionally, I’m looking to build my personal PR as an education expert in the field.
What I expect from you:
For My Coaching Institute:
• A concise brand narrative and key-message framework that clarifies what sets us apart in the crowded test-prep market.
• A 90-day social media calendar tailored for Facebook, Instagram, YouTube, balancing educational videos, success-story testimonials, and live Q&A sessions.
• Media-ready press releases or outreach emails spotlighting milestones like rank-holder results, scholarship launches, or branch openings.
• Coordination guidelines for education-related video shoots or screen-recorded tutorials with concepts for thumbnails and captions.
• Suggestions for additional content formats specific to Indian students and parents (backed by data trends).
For My Personal PR:
• Developing a personal brand narrative highlighting my expertise in education (publications, achievements, vision).
• Social media content calendars featuring thought-leadership posts, advice videos, and engaging topics to connect with students and professionals.
• Press coverage ideas including interviews or profiles showcasing my journey as a mentor/educator.
• Guidance for creating visuals showcasing my credibility (speaking engagements or awards).
Deliverables must include: consistent voice/branding between the two PR streams; monthly reports demonstrating actionable growth metrics; on-time delivery of materials like calendars and outlines.
What I expect from you:
For My Coaching Institute:
• A concise brand narrative and key-message framework that clarifies what sets us apart in the crowded test-prep market.
• A 90-day social media calendar tailored for Facebook, Instagram, YouTube, balancing educational videos, success-story testimonials, and live Q&A sessions.
• Media-ready press releases or outreach emails spotlighting milestones like rank-holder results, scholarship launches, or branch openings.
• Coordination guidelines for education-related video shoots or screen-recorded tutorials with concepts for thumbnails and captions.
• Suggestions for additional content formats specific to Indian students and parents (backed by data trends).
For My Personal PR:
• Developing a personal brand narrative highlighting my expertise in education (publications, achievements, vision).
• Social media content calendars featuring thought-leadership posts, advice videos, and engaging topics to connect with students and professionals.
• Press coverage ideas including interviews or profiles showcasing my journey as a mentor/educator.
• Guidance for creating visuals showcasing my credibility (speaking engagements or awards).
Deliverables must include: consistent voice/branding between the two PR streams; monthly reports demonstrating actionable growth metrics; on-time delivery of materials like calendars and outlines.