Brand Identity & Marketing Strategy
Budget: ₹2,500 – ₹0 INR
We are looking for an experienced Brand Strategist / Marketing Consultant (10+ years) with a proven track record of building and positioning premium consumer brands.
Our objective is to establish a strong strategic foundation for our brand and translate that strategy into a clear visual and communication framework that can be implemented across all marketing channels.
We are specifically looking for professionals who have worked with luxury, fashion, beauty, wellness, lifestyle, or premium D2C brands and understand how to build aspirational brands that connect with modern consumers.
Scope of Work
The selected consultant will help define and develop:
• Brand Vision, Mission & Purpose
• Brand Positioning & Differentiation Strategy
• Customer Personas & Audience Profiling
• Competitor & Market Analysis
• Brand Storytelling & Messaging Framework
• Tone of Voice & Communication Guidelines
• Visual Identity Direction (moodboards, visual references, brand aesthetics)
• Content Pillars & Social Media Strategy
• Marketing Funnel & Customer Journey Framework
• Brand Book / Brand Guidelines
The ideal candidate should be able to bridge strategy and execution, ensuring that the brand foundation can be translated into social-media-ready content and long-term communication consistency.
Preferred Experience
• 10+ years of experience in Brand Strategy, Marketing Strategy, or Brand Consulting
• Experience working with luxury, fashion, beauty, wellness, lifestyle, jewellery, watches, or premium consumer brands
• Experience launching new brands from scratch or repositioning existing brands
• Strong understanding of premium consumer behaviour and brand storytelling
• Experience creating brand books, positioning frameworks, and communication guidelines
Application Requirements
Please include:
Relevant case studies of luxury, fashion, beauty, wellness, lifestyle, or premium brands you have worked with.
A brief explanation of your role and contribution in each project.
Examples of brand strategy, positioning, messaging, or brand book deliverables you have created.
Your typical process from discovery and research to final delivery.
Estimated timeline for a project of this scope.
Shortlisted candidates will be invited for a consultation call to discuss their approach and determine alignment before moving forward.
Our objective is to establish a strong strategic foundation for our brand and translate that strategy into a clear visual and communication framework that can be implemented across all marketing channels.
We are specifically looking for professionals who have worked with luxury, fashion, beauty, wellness, lifestyle, or premium D2C brands and understand how to build aspirational brands that connect with modern consumers.
Scope of Work
The selected consultant will help define and develop:
• Brand Vision, Mission & Purpose
• Brand Positioning & Differentiation Strategy
• Customer Personas & Audience Profiling
• Competitor & Market Analysis
• Brand Storytelling & Messaging Framework
• Tone of Voice & Communication Guidelines
• Visual Identity Direction (moodboards, visual references, brand aesthetics)
• Content Pillars & Social Media Strategy
• Marketing Funnel & Customer Journey Framework
• Brand Book / Brand Guidelines
The ideal candidate should be able to bridge strategy and execution, ensuring that the brand foundation can be translated into social-media-ready content and long-term communication consistency.
Preferred Experience
• 10+ years of experience in Brand Strategy, Marketing Strategy, or Brand Consulting
• Experience working with luxury, fashion, beauty, wellness, lifestyle, jewellery, watches, or premium consumer brands
• Experience launching new brands from scratch or repositioning existing brands
• Strong understanding of premium consumer behaviour and brand storytelling
• Experience creating brand books, positioning frameworks, and communication guidelines
Application Requirements
Please include:
Relevant case studies of luxury, fashion, beauty, wellness, lifestyle, or premium brands you have worked with.
A brief explanation of your role and contribution in each project.
Examples of brand strategy, positioning, messaging, or brand book deliverables you have created.
Your typical process from discovery and research to final delivery.
Estimated timeline for a project of this scope.
Shortlisted candidates will be invited for a consultation call to discuss their approach and determine alignment before moving forward.