PR & Brand Growth Manager (International Fashion & eCommerce)
Budget: ₹12,500 – ₹37,500 INR
## About the Role
We are looking for an experienced **PR & Brand Growth Manager** to build and strengthen our international fashion eCommerce brand through strategic public relations, media outreach, influencer partnerships, brand collaborations, and growth marketing initiatives.
**Please apply only if you have worked with international fashion, apparel, beauty, lifestyle, or eCommerce brands.** Applications without relevant international experience will not be considered.
The ideal candidate should have a proven track record of increasing brand awareness, securing media coverage, managing influencer campaigns, and developing partnerships that drive measurable business growth.
## Key Responsibilities
* Develop and execute PR and brand growth strategies for international markets.
* Build and maintain relationships with journalists, editors, media publications, influencers, creators, and brand partners.
* Secure media coverage through digital publications, magazines, blogs, podcasts, and industry websites.
* Plan and execute influencer marketing campaigns with measurable ROI.
* Identify and establish strategic brand partnerships and collaboration opportunities.
* Prepare press releases, media kits, brand announcements, and corporate communication materials.
* Manage the company's online reputation and brand image.
* Coordinate product launches, promotional campaigns, and seasonal marketing initiatives.
* Work closely with the Social Media, Creative, Performance Marketing, and Content teams to ensure consistent brand messaging.
* Analyze PR performance, media mentions, influencer campaign results, website traffic, and brand awareness metrics.
* Research market trends, competitors, and new opportunities to accelerate brand growth.
## Requirements
* Minimum 5 years of experience in PR, Brand Management, Brand Marketing, or Communications.
* **Mandatory experience working with international fashion, apparel, beauty, lifestyle, or eCommerce brands.**
* Strong network of media contacts, influencers, publishers, and industry professionals.
* Excellent written and verbal English communication skills.
* Experience managing influencer marketing campaigns and strategic partnerships.
* Strong understanding of digital marketing, branding, and consumer behavior.
* Ability to manage multiple campaigns and stakeholders simultaneously.
* Strong analytical and project management skills.
## Preferred Qualifications
* Experience with international Shopify or DTC (Direct-to-Consumer) brands.
* Experience launching or scaling brands in the US, UK, Canada, Europe, or Australia.
* Existing relationships with fashion editors, media outlets, influencers, or content creators.
* Knowledge of SEO and performance marketing.
## When Applying, Please Include
* Links to the international brands you have worked with.
* Your role and responsibilities.
* PR campaigns, influencer collaborations, or brand partnership case studies.
* Media publications or press coverage you have secured.
* Results achieved (brand awareness, engagement, media mentions, partnerships, website traffic, revenue impact, etc.).
* Your expected salary.
* Your notice period.
**Preference will be given to candidates who have successfully grown international fashion or eCommerce brands through PR, influencer marketing, strategic partnerships, and brand-building initiatives.**
We are looking for an experienced **PR & Brand Growth Manager** to build and strengthen our international fashion eCommerce brand through strategic public relations, media outreach, influencer partnerships, brand collaborations, and growth marketing initiatives.
**Please apply only if you have worked with international fashion, apparel, beauty, lifestyle, or eCommerce brands.** Applications without relevant international experience will not be considered.
The ideal candidate should have a proven track record of increasing brand awareness, securing media coverage, managing influencer campaigns, and developing partnerships that drive measurable business growth.
## Key Responsibilities
* Develop and execute PR and brand growth strategies for international markets.
* Build and maintain relationships with journalists, editors, media publications, influencers, creators, and brand partners.
* Secure media coverage through digital publications, magazines, blogs, podcasts, and industry websites.
* Plan and execute influencer marketing campaigns with measurable ROI.
* Identify and establish strategic brand partnerships and collaboration opportunities.
* Prepare press releases, media kits, brand announcements, and corporate communication materials.
* Manage the company's online reputation and brand image.
* Coordinate product launches, promotional campaigns, and seasonal marketing initiatives.
* Work closely with the Social Media, Creative, Performance Marketing, and Content teams to ensure consistent brand messaging.
* Analyze PR performance, media mentions, influencer campaign results, website traffic, and brand awareness metrics.
* Research market trends, competitors, and new opportunities to accelerate brand growth.
## Requirements
* Minimum 5 years of experience in PR, Brand Management, Brand Marketing, or Communications.
* **Mandatory experience working with international fashion, apparel, beauty, lifestyle, or eCommerce brands.**
* Strong network of media contacts, influencers, publishers, and industry professionals.
* Excellent written and verbal English communication skills.
* Experience managing influencer marketing campaigns and strategic partnerships.
* Strong understanding of digital marketing, branding, and consumer behavior.
* Ability to manage multiple campaigns and stakeholders simultaneously.
* Strong analytical and project management skills.
## Preferred Qualifications
* Experience with international Shopify or DTC (Direct-to-Consumer) brands.
* Experience launching or scaling brands in the US, UK, Canada, Europe, or Australia.
* Existing relationships with fashion editors, media outlets, influencers, or content creators.
* Knowledge of SEO and performance marketing.
## When Applying, Please Include
* Links to the international brands you have worked with.
* Your role and responsibilities.
* PR campaigns, influencer collaborations, or brand partnership case studies.
* Media publications or press coverage you have secured.
* Results achieved (brand awareness, engagement, media mentions, partnerships, website traffic, revenue impact, etc.).
* Your expected salary.
* Your notice period.
**Preference will be given to candidates who have successfully grown international fashion or eCommerce brands through PR, influencer marketing, strategic partnerships, and brand-building initiatives.**