Brand Awareness Strategy & Execution
Budget: ₹600 – ₹1,500 INR
I need a skilled growth-marketer who can take full ownership of expanding our brand presence. The single metric that matters most to us right now is awareness—everything you devise should ladder up to making more of our ideal customers recognize, remember, and trust our name.
Here is the landscape you will be working in:
• Social media: Craft channel-specific plans for Facebook, Instagram, LinkedIn, and any other platforms you recommend. I expect a content calendar, creative direction, and a system for tracking reach, engagement, and follower growth.
• Email marketing: Build or refine our list segments, design compelling newsletter and nurture sequences, and set measurable targets for open rates and click-throughs. Automation via tools such as Mailchimp, Klaviyo, or comparable platforms is welcome—use whatever you are strongest with.
• Content marketing: Propose topics, formats, and distribution tactics for blog posts, lead magnets, or short-form video that align with our brand voice. I want content that can live on our site, fuel our emails, and give us a steady flow of shareable social assets.
Acceptance criteria
– Clear 90-day rollout plan with milestones, KPIs, and reporting cadence
– Creative assets/templates delivered in editable formats
– Dashboard or spreadsheet that tracks agreed awareness metrics in real time
– Handover documentation so the team can sustain momentum after the engagement
When you respond, please lead with past work that proves you have moved the needle on brand visibility for other clients. Screenshots, campaign stats, or links to live examples are ideal. No need for a long proposal deck—results speak louder.
Here is the landscape you will be working in:
• Social media: Craft channel-specific plans for Facebook, Instagram, LinkedIn, and any other platforms you recommend. I expect a content calendar, creative direction, and a system for tracking reach, engagement, and follower growth.
• Email marketing: Build or refine our list segments, design compelling newsletter and nurture sequences, and set measurable targets for open rates and click-throughs. Automation via tools such as Mailchimp, Klaviyo, or comparable platforms is welcome—use whatever you are strongest with.
• Content marketing: Propose topics, formats, and distribution tactics for blog posts, lead magnets, or short-form video that align with our brand voice. I want content that can live on our site, fuel our emails, and give us a steady flow of shareable social assets.
Acceptance criteria
– Clear 90-day rollout plan with milestones, KPIs, and reporting cadence
– Creative assets/templates delivered in editable formats
– Dashboard or spreadsheet that tracks agreed awareness metrics in real time
– Handover documentation so the team can sustain momentum after the engagement
When you respond, please lead with past work that proves you have moved the needle on brand visibility for other clients. Screenshots, campaign stats, or links to live examples are ideal. No need for a long proposal deck—results speak louder.