Boux Active Sub-Brand Development

I need a creative and strategic partner to help launch Boux Active, our new activewear sub-brand under Boux Avenue. The goal is to create a distinct identity that enhances our brand awareness and drives sales, while also appealing to a broader customer base.

Key Requirements:
- Develop a comprehensive brand strategy
- Design a unique logo and visual identity
- Create compelling product descriptions and marketing copy
- Propose a targeted marketing campaign

Ideal Skills and Experience:
- Strong background in brand development
- Experience in the activewear market
- Excellent design skills
- Proven marketing expertise

Focus on comfort, performance, and style in all deliverables.