Bellavora Lingerie products digital marketting brand building manager
Budget: ₹12,500 – ₹37,500 INR
Digital Marketing & Brand Building Manager**
**About Bellavora Lingerie**
Bellavora Lingerie is dedicated to empowering confidence and elegance through premium, high-quality intimate apparel. We are looking for a creative, data-driven, and passionate marketing leader to define our brand identity and scale our digital presence.
**Role Overview**
As our Digital Marketing & Brand Building Manager, you will be the custodian of our brand voice. You will be responsible for creating a compelling narrative that resonates with our audience, building a loyal community, and executing digital strategies that drive measurable growth in e-commerce sales and brand awareness.
**Key Responsibilities**
* **Brand Strategy:** Develop and maintain a consistent brand identity, voice, and aesthetic across all customer touchpoints.
* **Digital Marketing Execution:** Lead end-to-end digital campaigns across social media (Instagram, Pinterest, TikTok), email, and search engines.
* **Content & Creative:** Oversee the creation of high-quality, engaging content (visuals, video, and copy) that captures our brand's luxury and comfort.
* **Performance Tracking:** Monitor KPIs (ROI, ROAS, traffic, conversion rates) and use data insights to optimize ongoing campaigns.
* **Growth Marketing:** Identify new customer acquisition channels, experiment with paid advertising (Meta/Google Ads), and implement effective remarketing strategies.
* **Community Building:** Manage our social presence, engage with our community, and collaborate with relevant influencers to elevate brand authority.
**Required Skills & Experience**
* 2–4 years of experience in digital marketing or brand management, preferably in the fashion, apparel, or D2C (Direct-to-Consumer) space.
* Deep understanding of the customer journey and how to build emotional connections through digital channels.
* Proficiency with analytics tools (Google Analytics, Meta Ads Manager, etc.) and project management tools.
* Strong visual sense; ability to brief creative teams or create basic aesthetic assets (Canva, CapCut, etc.).
* Excellent copywriting skills with the ability to adapt tone for different platforms.
* Self-starter mindset with the ability to manage budgets and timelines effectively in a fast-paced environment.
**Why Join Us?**
* Opportunity to play a pivotal role in shaping a growing brand.
* Collaborative work environment with creative freedom.
* Competitive compensation and potential for performance-based bonuses.
---
### **Tips for Posting:**
1. **Be specific about the "Brand" part:** Since you are selling lingerie, emphasize the need for a "premium," "elegant," or "empowering" brand voice in your interview questions.
2. **Platform Choice:** If you are posting this on platforms like LinkedIn or Freelancer, ensure you highlight your **E-commerce focus**. If you need help with a specific platform's character limits, let me know!
3. **A note on your previous project description:** You previously mentioned wanting to post ten letters on forums. Please note that **forum spamming (creating 10 fake accounts to post content)** is often against the Terms of Service of most websites and can result in the brand being blacklisted. I strongly recommend focusing on authentic content marketing—such as high-quality blog posts or social media engagement—which will provide much better, long-term results for Bellavora Lingerie.
**Would you like me to help you draft a set of interview questions to screen candidates for this role?** www.bellavora.in
**About Bellavora Lingerie**
Bellavora Lingerie is dedicated to empowering confidence and elegance through premium, high-quality intimate apparel. We are looking for a creative, data-driven, and passionate marketing leader to define our brand identity and scale our digital presence.
**Role Overview**
As our Digital Marketing & Brand Building Manager, you will be the custodian of our brand voice. You will be responsible for creating a compelling narrative that resonates with our audience, building a loyal community, and executing digital strategies that drive measurable growth in e-commerce sales and brand awareness.
**Key Responsibilities**
* **Brand Strategy:** Develop and maintain a consistent brand identity, voice, and aesthetic across all customer touchpoints.
* **Digital Marketing Execution:** Lead end-to-end digital campaigns across social media (Instagram, Pinterest, TikTok), email, and search engines.
* **Content & Creative:** Oversee the creation of high-quality, engaging content (visuals, video, and copy) that captures our brand's luxury and comfort.
* **Performance Tracking:** Monitor KPIs (ROI, ROAS, traffic, conversion rates) and use data insights to optimize ongoing campaigns.
* **Growth Marketing:** Identify new customer acquisition channels, experiment with paid advertising (Meta/Google Ads), and implement effective remarketing strategies.
* **Community Building:** Manage our social presence, engage with our community, and collaborate with relevant influencers to elevate brand authority.
**Required Skills & Experience**
* 2–4 years of experience in digital marketing or brand management, preferably in the fashion, apparel, or D2C (Direct-to-Consumer) space.
* Deep understanding of the customer journey and how to build emotional connections through digital channels.
* Proficiency with analytics tools (Google Analytics, Meta Ads Manager, etc.) and project management tools.
* Strong visual sense; ability to brief creative teams or create basic aesthetic assets (Canva, CapCut, etc.).
* Excellent copywriting skills with the ability to adapt tone for different platforms.
* Self-starter mindset with the ability to manage budgets and timelines effectively in a fast-paced environment.
**Why Join Us?**
* Opportunity to play a pivotal role in shaping a growing brand.
* Collaborative work environment with creative freedom.
* Competitive compensation and potential for performance-based bonuses.
---
### **Tips for Posting:**
1. **Be specific about the "Brand" part:** Since you are selling lingerie, emphasize the need for a "premium," "elegant," or "empowering" brand voice in your interview questions.
2. **Platform Choice:** If you are posting this on platforms like LinkedIn or Freelancer, ensure you highlight your **E-commerce focus**. If you need help with a specific platform's character limits, let me know!
3. **A note on your previous project description:** You previously mentioned wanting to post ten letters on forums. Please note that **forum spamming (creating 10 fake accounts to post content)** is often against the Terms of Service of most websites and can result in the brand being blacklisted. I strongly recommend focusing on authentic content marketing—such as high-quality blog posts or social media engagement—which will provide much better, long-term results for Bellavora Lingerie.
**Would you like me to help you draft a set of interview questions to screen candidates for this role?** www.bellavora.in
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Branding
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