Lifestyle PR Media Support
Budget: $25 – $50 AUD
Our boutique PR and social media agency manages a range of lifestyle clients including fashion, travel, and health & wellness brands, and we need an extra set of hands and firepower to keep media momentum high until the end of the year. Day to day, I’ll share the client background, assets, and deadlines. From there, your focus is to shape fresh story angles, write punchy press releases, and pitch them proactively to relevant national and local platforms encompassing key print, online, and broadcast outlets to secure meaningful coverage.
Deliverables
• Drafted and polished press releases ready for client sign-off
• Targeted pitch lists with national titles highlighted
• Weekly outreach and follow-up summaries
• Coverage tracker updated as hits land
Familiarity with the Australian and NZ media landscapes is key, and access to a media database can be provided. Of great importance is the professional skill and acceptable persistence to secure coverage, which should include well-honed journalist relationships. Timelines are fast, so clear communication and error-free copy are essential. If this sounds like you, let’s start planning the next pitch!
Deliverables
• Drafted and polished press releases ready for client sign-off
• Targeted pitch lists with national titles highlighted
• Weekly outreach and follow-up summaries
• Coverage tracker updated as hits land
Familiarity with the Australian and NZ media landscapes is key, and access to a media database can be provided. Of great importance is the professional skill and acceptable persistence to secure coverage, which should include well-honed journalist relationships. Timelines are fast, so clear communication and error-free copy are essential. If this sounds like you, let’s start planning the next pitch!