blog creation

My company is in need of a blog that communicates our value proposition to a broad, general public audience. We expect this blog to capture the core of who we are and foster our credibility and legitimacy to a wide audience. Therefore, we need a sophisticated yet straightforward content management system. To that end, our CMS preference is WordPress. As it is an industry standard, this platform should allow us to construct, manage, and maintain our blog with great ease. In addition, WordPress has plenty of options for customization; thus, putting forth a blog that accurately reflects our company brand and mission. Needless to say, it will be important for this blog to look professional, striking the right balance between being informational and aesthetically pleasing.

I have already registered the name and have an account with Blue Host. I need help in setting up the blog - I can create content. This is for a travel blog that I want to use to encourage people to join me on group travel trips. I eventually want to sell products (within 1 year). I don't have a logo yet but am developing one.