Senior Brand & Social Strategy Expert Needed

I'm seeking a seasoned professional in the field of creative branding and social strategy. This role will focus on significantly enhancing our brand perception through strategic planning and execution.

Your responsibilities will include (but are not limited to):
- Conducting a comprehensive analysis of our current brand perception.
- Crafting and implementing a cohesive brand identity that resonates with middle-aged adults.
- Developing a robust social media content strategy that aligns with the new branding.
- Ensuring brand messaging and positioning are consistently communicated across all platforms.
- Regularly monitoring and analyzing results to make data-driven adjustments.

The ideal candidate for this role should possess:
- Proven experience in creative brand development and social strategy, preferably within the target demographic.
- Strong analytical skills to assess our current brand perception and suggest improvements.
- Exceptional understanding of social media trends and content creation.
- Excellent communication skills to ensure brand messaging is consistent and engaging.
- The ability to work independently and as part of a larger team.

If you have a knack for understanding the nuances of brand perception and the creativity to shift it positively, I'd love to hear from you.