B2B Lead-Gen PPC Campaign

I need a focused, metric-driven PPC specialist to design, launch, and refine a campaign whose single purpose is to generate qualified B2B leads. Google Ads will be our core platform, and once winning keywords and ad groups prove themselves there, I’d like to replicate the strategy on Bing Ads to widen reach while keeping acquisition costs under control.

What I’ll hand over to you:
• Access to my Google Ads and Bing Ads accounts
• Target industries and buyer personas
• Existing landing pages and tracking pixels

What I expect back:
• A keyword and negative-keyword plan tailored for lead generation
• Compelling ad copy and extensions built for high CTR and form-fill intent
• Conversion-tracking set-up (Google Tag Manager or equivalent) so every call, form, or download is attributed correctly
• Ongoing bid and audience optimisations with a short weekly summary highlighting CPL, impression share, and any A/B test results

All work must abide by each platform’s policies and use best-practice techniques for B2B campaigns. Preference for freelancers with experience working with B2B lawyers. If you’re confident in your ability to deliver a steady stream of high-quality leads and can demonstrate this with past results, I’m ready to get started right away.