Bing Ads Specialist for Cosmetics Shop naturalbeautybyalcie.com

I need a seasoned Microsoft Advertising professional to build and manage a Bing Ads strategy that drives qualified visitors to my U.S.-based cosmetics store, naturalbeautybyalcie.com. The primary metric of success is a clear, measurable lift in overall website traffic.

Because my brand already has recognition in niche beauty circles, I want the campaign to revolve around branded keywords first. I’m open to refining age or interest segments once performance data starts flowing, but the initial focus should stay on capturing people already searching for “Natural Beauty by Alcie”-related terms and bringing them straight to my product pages.

Here’s what I expect you to handle:
• Account and conversion-tracking setup (including UET tag, Google Analytics integration, and any pixel settings I’ll need for remarketing later).
• Keyword planning and match-type strategy centered on branded variations, misspellings, and long-tail queries.
• Compelling text ads and responsive ad assets aligned with my existing brand tone.
• Bid strategy selection, daily budget allocation, and ongoing optimisation for click-through rate and cost-per-visit.
• Weekly performance snapshots so I can see impressions, clicks, CTR, CPC and next-step recommendations.

Please outline any similar beauty or e-commerce campaigns you’ve run on Bing, the tools you lean on for keyword expansion and reporting, and your timeline for getting the first ads live.