Bing Ads Conversion Bid Optimization

I run a lead-generation campaign on Microsoft Advertising (Bing) and need a specialist who can squeeze more conversions out of my current budget by overhauling bid management.

The ads, keywords, and landing pages are already in place; what I’m missing is a data-driven bidding strategy that consistently brings in qualified leads at scale. Your job is to jump into the account, analyse historical performance, and implement the tactics—manual adjustments or automated strategies such as Target CPA or Maximize Conversions—that will push the campaign to its full potential.

Deliverables I expect
• A clear audit summarising where bids are currently limiting volume or wasting spend
• A reworked bidding setup, including device, location, and schedule modifiers where appropriate
• Implementation of the chosen bidding strategy (manual or automated) along with any experiments you deem necessary
• Tracking verification to be sure every lead is counted correctly in the interface
• A short report after the first optimisation cycle outlining actions taken, early results, and next steps

If you are comfortable diving deep into the bidding side of Bing Ads and have a track record of lifting lead counts without ballooning cost, let’s get started.