Everest Funerals Branding & Marketing Material

Creative Brief for Graphic Design Services: Everest Funerals Limpopo and Everest Limpopo Funeral Scheme

Date: June 13, 2025

Prepared by: Bacarac Group Schemes

Project Title: Branding and Marketing Material Development for Everest Funerals Limpopo and Everest Limpopo Funeral Scheme

1. Project Overview
Bacarac Group Schemes, an intermediary for King Price Life Insurance, has partnered with Everest Funerals Limpopo, a trusted funeral parlour in Polokwane, Burgersfort, and Bela-Bela, South Africa, serving the Black South African market for over 20 years. Bacarac has created the Everest Limpopo Funeral Scheme, a funeral insurance product to fund services provided by Everest Funerals Limpopo. This project seeks to engage a graphic design house to develop a unified brand identity and marketing materials to promote both the parlour’s funeral services and the scheme’s insurance policies, emphasizing cultural sensitivity and affordability.

2. Background and Context
The Funeral Industry in South Africa
Funerals are deeply significant for Black South Africans, reflecting cultural, societal, and religious values. Funeral parlours compete by offering all-inclusive packages (caskets, catering, auxiliary services like printing and videography), with costs varying by product choices. Everest Funerals Limpopo, owned by Mr. Joseph Shai, provides packages valued at R10,000–R70,000. Funeral insurance ensures financial security for dignified burials, with policies tailored by type (individual, family), age (18–85+), and cover value (up to R130,000).

Everest Funerals Limpopo and Everest Limpopo Funeral Scheme
Everest Funerals Limpopo (the parlour): A reputable service provider offering funeral packages in Limpopo.
Everest Limpopo Funeral Scheme: A Bacarac product underwritten by King Price Life Insurance, funding funerals conducted by the parlour. To enhance branding, both entities have adopted a “Big Five” animal theme (elephant, lion, leopard, rhinoceros, buffalo) to name packages/policies, e.g., R70,000 as “Elephant,” with additional animals for other values.

3. Project Objectives
Create a cohesive brand identity for Everest Funerals Limpopo and Everest Limpopo Funeral Scheme, reflecting trust and cultural resonance, incorporating existing logos of Bacarac Group Schemes and Everest Funerals Limpopo.
Design marketing materials to promote funeral services and insurance policies, targeting Black South African communities.
Integrate the Big Five theme to make packages/policies memorable.
Drive policy sales and funeral service bookings through culturally sensitive, impactful materials.

4. Scope of Work
Brand Identity
Logos: Distinct logos for the parlour and scheme, conveying dignity and trust.
Color Palette and Typography: Vibrant, culturally appropriate colors and modern, legible fonts.
Big Five Theme: Icons/illustrations for each package/policy value (e.g., Elephant for R70,000).
Brand Guidelines: Document outlining logo usage, colors, fonts, and tone.
Marketing Materials
Printed Materials:
Pamphlets: A5/A4 (U-fold/tri-fold) promoting services and policies.
Leaflets: A5 double-sided for mass distribution.
Brochure: A4 glossy, multi-page, detailing packages, policies, and testimonials.
Posters: A3/A2 for public spaces.
Banners/Flags: Outdoor materials for events and branches.
Digital Materials:
Social Media Graphics: Templates for Facebook, Instagram, WhatsApp (static/animated).
Email Templates: For newsletters/promotions.
Website Banners: Optimized for web use.
Design Considerations
Cultural Sensitivity: Reflect Black South African values of dignity and community.
Clarity: Ensure accessibility for diverse audiences.
Big Five Theme: Use animals to differentiate packages/policies.
Versatility: Materials suitable for print and digital.

5. Target Audience
Demographics: Black South Africans in Limpopo, aged 18–85+, middle- and low-income.
Psychographics: Value tradition, seek financial security, trust local businesses.
Channels: Community events, churches, clinics, social media (Facebook, WhatsApp).

6. Tone and Messaging
Tone: Empathetic, trustworthy, respectful (emotional).
Messages:
“Plan a dignified funeral with Everest Limpopo Funeral Scheme.”
“Everest Funerals Limpopo: Honoring loved ones with care.”
“Choose your Big Five package for peace of mind.”

7. Deliverables
Brand Identity:
Logos (vector/raster).
Color palette, typography, Big Five icons.
Brand guidelines (PDF).
Printed Materials:
Pamphlets, leaflets, brochure, posters, banners/flags (print-ready PDFs).
Digital Materials:
Social media templates (PNG/MP4).
Email templates (HTML/PNG).
Website banners (JPG/PNG).

8. Timeline
Initial Concepts: 10 business days from start.
Revisions: 2 rounds, 5 days each.
Final Deliverables: 4–6 weeks, pending feedback.

9. Budget and Quotation
Provide a quotation detailing costs for brand identity, marketing materials, hours/rates, and additional expenses (e.g., stock imagery). Submit to Bacarac Group Schemes by [insert deadline] at [insert email], subject: “Quotation for Everest Funerals Limpopo Branding.”

10. Additional Notes
Propose creative ideas for Big Five theme integration.
Ensure compliance with South African advertising and financial services regulations.
Provide mockups to show real-world application.

End of Brief