Optimize Website Backend & Paid Traffic Infrastructure

Job ID: 40443939

Budget: $50 – $0 USD

This is a project-based opportunity. Please submit a short description only of:
 - examples of similar projects,
 - relevant experience,
 - companies or brands they worked with,
 - backend / paid traffic systems you managed.
Selected candidates will receive the full technical project scope and will be invited to submit
pricing and project estimates


???????????????????????????????????????????????????????
Website Backend Cleanup & Paid Traffic Infrastructure Project JL Closets is looking for an experienced backend / paid traffic developer or agency to help stabilize, simplify, optimize, and maintain our website and paid traffic infrastructure. We operate a high-volume paid traffic environment with multiple backend systems, tracking integrations, landing pages, caching layers, and server-side implementations. We are looking for someone experienced in handling complex paid traffic environments and operational website maintenance. This is a project-based opportunity. Candidates with relevant experience should apply with a short description of: - examples of similar projects, - relevant experience, - companies or brands they worked with, - backend / paid traffic systems they managed. Selected candidates will receive the full technical project scope and will be invited to submit pricing and project estimates. Both individual developers and agencies are welcome to apply. Project Goals 1. Backend Cleanup & Optimization - Review and clean unnecessary or legacy code - Simplify and optimize backend structure where possible - Review performance-impacting scripts and integrations - Improve overall backend stability and maintainability 2. Paid Traffic Infrastructure - Improve technical reliability of paid traffic landing pages - Optimize redirect handling and page performance - Improve technical stability of Code/Meta Pixel / Server Side tracking implementations - Technical implementation of future paid traffic funnels - Ensure tracking and event systems function reliably 3. Performance & Operational Stability - Review caching, acceleration, and optimization systems - Improve compatibility between backend optimizations and paid traffic scripts - Reduce technical conflicts affecting tracking or page behavior - Create a more stable operational environment for ongoing paid campaigns Current Environment - WordPress - Elementor - Cloudflare - WP Engine - Seraphinite Accelerator - Meta Payload& Conversion API - Zoho CRM integrations - Custom tracking scripts and payloads Ideal Candidate We are looking for someone with experience in: - high-paid traffic environments, - technical implementation and maintenance of complex paid traffic LP funnels, - backend WordPress optimization, - Meta payload and technical backend development, - server-side tracking, - landing page & funnel infrastructure, - caching/performance systems, - troubleshooting operational technical issues. Experience with e-commerce, large advertising environments, or multi-step funnel lead-generation systems is highly preferred. Additional Notes This project may begin as a backend cleanup and infrastructure optimization project, but we are also looking for a long-term operational relationship with someone who can help maintain and support the system moving forward