Fix Facebook Pixel installed wrong on our Web Code
Budget: €250 – €750 EUR
This is our website: otsosport.com We use Shopify.
I am experiencing a big problem with Facebook Pixel tracking. Let me explain…
The Pixel is over attributing Adds to Cart, Initiated Checkouts, Purchasses, Conversion Value, etc.
The store traffic and clicks is tracking correctly.
This is my client’s accont. They installed the pixel like 2 years ago. Maybe they did something wrong back then. The conversión API is also installed. I’ve already connected and disconnected the pixel through partners integration and nothing changes.
What is annoying is that when I test events on the events manager, it tracks all the events properly. All the PageViews, adds to cart, purchasses… It used to have deduplications or some buttons that were not tracking properly. When I first checked their account it was tracking the Apply Discount button as a Purchase, adds to cart were duplicated, etc. But I could solve this miself, or at least on the events manager was looking like it was solved.
Even with this solved, anytime we start a campaign, the data on the Ads Manager is non-sense. Let me put a real example with one of our last campaigns. I used UTM tracking to compare results. UTM Parameters: 11 Adds to Cart / 8 Initiated Checkouts / 1 Purchase. ADS MANAGER: 56 Ads to Cart / 28 Initiated Checkouts / 7 Purchases.
I’ve already talked with Facebook Concierge Support in various occasions and they have told me that I need to contact to the Facebook Developers Community and get a programmer. They also said that it is tracking correctly on the Events Manager because the pixel is installed, but that it is not tracking correctly on the Ads Manager because it is not installed in the correct place of our website code.
I don’t know if maybe the translation or domains connected like (en.otsosport.com, fr.otsosport.com, etc.) could be causing any issue.
I really think this is not an easy job and I need a programmer.
I am experiencing a big problem with Facebook Pixel tracking. Let me explain…
The Pixel is over attributing Adds to Cart, Initiated Checkouts, Purchasses, Conversion Value, etc.
The store traffic and clicks is tracking correctly.
This is my client’s accont. They installed the pixel like 2 years ago. Maybe they did something wrong back then. The conversión API is also installed. I’ve already connected and disconnected the pixel through partners integration and nothing changes.
What is annoying is that when I test events on the events manager, it tracks all the events properly. All the PageViews, adds to cart, purchasses… It used to have deduplications or some buttons that were not tracking properly. When I first checked their account it was tracking the Apply Discount button as a Purchase, adds to cart were duplicated, etc. But I could solve this miself, or at least on the events manager was looking like it was solved.
Even with this solved, anytime we start a campaign, the data on the Ads Manager is non-sense. Let me put a real example with one of our last campaigns. I used UTM tracking to compare results. UTM Parameters: 11 Adds to Cart / 8 Initiated Checkouts / 1 Purchase. ADS MANAGER: 56 Ads to Cart / 28 Initiated Checkouts / 7 Purchases.
I’ve already talked with Facebook Concierge Support in various occasions and they have told me that I need to contact to the Facebook Developers Community and get a programmer. They also said that it is tracking correctly on the Events Manager because the pixel is installed, but that it is not tracking correctly on the Ads Manager because it is not installed in the correct place of our website code.
I don’t know if maybe the translation or domains connected like (en.otsosport.com, fr.otsosport.com, etc.) could be causing any issue.
I really think this is not an easy job and I need a programmer.